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When it comes to social media for your business there are plenty of networks where you should have a presence. Facebook and Twitter are perfect for keeping in touch with your customers, but when it comes to more professional relationships, they’re not so ideal. This is where LinkedIn comes in.
In the third part of our “Getting Stuff Done” series, we run through how to set up and optimise your company page:
LinkedIn is the world’s largest professional network connecting over 300 million people and businesses. For individuals it’s a great way to showcase skills, connect with like-minded people and even hunt for jobs. It works in much the same way for businesses. Setting up a free company page can help you to raise awareness of your products and services, build networks and connections, share industry insights and recruit talent.
In order to set up a company LinkedIn page, the individual setting it up need to have a personal account as the page needs to be associated with a personal profile. If you don’t already have a LinkedIn account, you can sign up for free by visiting www.linkedin.com. It’s straightforward; just follow the instructions and you’ll be ready to go in no time.
When you’re setting up your personal account, or if you already have one, make sure that your company email address is verified on your personal account. Only those with a company email address can create a page for that business. For example, we need to make sure that our @switchmybusiness.com email address is verified on our personal account.
You can do this by selecting the “account” option which can be found on the left side tab near the bottom of your privacy and settings page. To add a new email address enter the address you wish to verify and then select “add email address”. You’ll then receive a confirmation message to that inbox, so make sure you have access to it as you’ll need to click on the link to verify that you own the account.
Once you’ve done this, you’re ready to start setting up your company page.
Step One: Log in to your personal account. In the navigation along the top of the page you’ll see “interests”. Hover over this option and select “companies”. On the right hand side of the page, select “create”.
Step Two: Fill in your company details with the name of the business and your email address. Before you proceed you’ll need to click the link in the verification email that they send you.
Step Three: Now is your opportunity to shine. Enter the information about your company in the fields available to you. Be as comprehensive and engaging as possible.
Company Description: 250-2000 words. Explain who you are, what you do, and why you’re so good at it. Try to avoid jargon where possible.
Company Specialities: From online marketing to energy comparison; whatever your business’ skills and services are make sure you get it in here – this is how people will find you. Think of it as SEO for your company profile.
Add Page Admins: You’ll want to have more than one admin to keep an eye on the page. This way if people go on holiday or leave the company you won’t be stuck trying to guess their password. It’s usually a good idea to have the directors added as admins, along with a few others. You can always add and remove permissions as necessary.
Step Four: Now it’s time to get the page looking pretty by uploading your company logos and banner images. The dimensions for these are:
Once you’ve completed all of the steps above you’ll have a basic company page ready for you to start posting.
Once your page is up and running it’s time to start posting. These hints and tips will help you get maximal engagement.
Post Consistently: Little and often is much more effective than all or nothing. When putting together a social media schedule start off posting to LinkedIn maybe one a fortnight. As you build up a following and more people start to connect with your business page you can increase the number of times you post.
Be Visual: Adding images or documents to your updates will really help them stand out.
Share Industry Insights: The most popular content published on LinkedIn are industry insights. In your business you probably have access to plenty of stats and tips so share them with your audience. This is an easy to way to show off your companies’ credentials, share a little bit of your knowledge with your followers and get involved in industry chat.
8am – 1pm Morning to midday, Monday to Friday, see the most activity on LinkedIn
Friday after 3pm Avoid posting over the weekend; traffic is low and engagement is minimal
9am – 5pm Stick to posting between business hours for the maximum reach
"Very easy. Bea Luseni very efficient & knowledgeable."This review was posted by Alan Duffy on the 31st of March 2017
Super helpful and easy to work with
"Recommend this company in a heartbeat - Nicole Borneuf was super easy to talk to, was not pushy in the slightest, very helpful and replied with all my questions very professionally and did all she could to help. I had to deal with a few companies to sort my business energy out, all but Nicole were too pushy for my liking and I refused to follow through with them. Thank Nicole - you are a credit to your company, thank you for making the stressful energy change so easy."This review was posted by Mia Drew on the 29th of March 2017
An Extremely Competent Company
"Switch my business has not only helped my SME secure a good energy deal for the second year running but Jessica swiftly found a alternative supplier for me when I was let down on the day of switching by the new contractual provider I had chosen some 4 months previously. Being suddenly out of contract and without provider is everyone's energy nightmare. Greatest thanks."This review was posted by S McMillan on the 29th of March 2017
Helpful, friendly and we saved lots of money!
"Jessica Purnell was helpful and friendly, she made the whole process easy and simple AND we saved lots of money thanks Jess"This review was posted by Melanie Baker on the 23rd of March 2017
Quick & Easy
"Kabibi was very helpful and the whole process was very efficient. The one small reservation I had was that I was phoned up by Kabibi almost immediately having received my online quote - which wasn't enough time for me to finish reading the quotes! Fortunately she was able to assist me in a greater savings on both Gas & Electricity, and so as long as the switchover is seamless I will remain very happy with the service."This review was posted by Amanda Brown on the 21st of March 2017