The Week’s Top Energy News – 02/12/2016
The Christmas season has well and truly begun and, in true business style, you’ll either be incredibly b...Read More
When it comes to social media for your business there are plenty of networks where you should have a presence. Facebook and Twitter are perfect for keeping in touch with your customers, but when it comes to more professional relationships, they’re not so ideal. This is where LinkedIn comes in.
In the third part of our “Getting Stuff Done” series, we run through how to set up and optimise your company page:
LinkedIn is the world’s largest professional network connecting over 300 million people and businesses. For individuals it’s a great way to showcase skills, connect with like-minded people and even hunt for jobs. It works in much the same way for businesses. Setting up a free company page can help you to raise awareness of your products and services, build networks and connections, share industry insights and recruit talent.
In order to set up a company LinkedIn page, the individual setting it up need to have a personal account as the page needs to be associated with a personal profile. If you don’t already have a LinkedIn account, you can sign up for free by visiting www.linkedin.com. It’s straightforward; just follow the instructions and you’ll be ready to go in no time.
When you’re setting up your personal account, or if you already have one, make sure that your company email address is verified on your personal account. Only those with a company email address can create a page for that business. For example, we need to make sure that our @switchmybusiness.com email address is verified on our personal account.
You can do this by selecting the “account” option which can be found on the left side tab near the bottom of your privacy and settings page. To add a new email address enter the address you wish to verify and then select “add email address”. You’ll then receive a confirmation message to that inbox, so make sure you have access to it as you’ll need to click on the link to verify that you own the account.
Once you’ve done this, you’re ready to start setting up your company page.
Step One: Log in to your personal account. In the navigation along the top of the page you’ll see “interests”. Hover over this option and select “companies”. On the right hand side of the page, select “create”.
Step Two: Fill in your company details with the name of the business and your email address. Before you proceed you’ll need to click the link in the verification email that they send you.
Step Three: Now is your opportunity to shine. Enter the information about your company in the fields available to you. Be as comprehensive and engaging as possible.
Company Description: 250-2000 words. Explain who you are, what you do, and why you’re so good at it. Try to avoid jargon where possible.
Company Specialities: From online marketing to energy comparison; whatever your business’ skills and services are make sure you get it in here – this is how people will find you. Think of it as SEO for your company profile.
Add Page Admins: You’ll want to have more than one admin to keep an eye on the page. This way if people go on holiday or leave the company you won’t be stuck trying to guess their password. It’s usually a good idea to have the directors added as admins, along with a few others. You can always add and remove permissions as necessary.
Step Four: Now it’s time to get the page looking pretty by uploading your company logos and banner images. The dimensions for these are:
Once you’ve completed all of the steps above you’ll have a basic company page ready for you to start posting.
Once your page is up and running it’s time to start posting. These hints and tips will help you get maximal engagement.
Post Consistently: Little and often is much more effective than all or nothing. When putting together a social media schedule start off posting to LinkedIn maybe one a fortnight. As you build up a following and more people start to connect with your business page you can increase the number of times you post.
Be Visual: Adding images or documents to your updates will really help them stand out.
Share Industry Insights: The most popular content published on LinkedIn are industry insights. In your business you probably have access to plenty of stats and tips so share them with your audience. This is an easy to way to show off your companies’ credentials, share a little bit of your knowledge with your followers and get involved in industry chat.
8am – 1pm Morning to midday, Monday to Friday, see the most activity on LinkedIn
Friday after 3pm Avoid posting over the weekend; traffic is low and engagement is minimal
9am – 5pm Stick to posting between business hours for the maximum reach
Fixed up in no time!
"I was contacted by Jonathan Burgess after making an inquiry on line, who was very informative in finding me the best deal for my business. There was no pressure selling,only information given to assist me in making an informed decision. There was ample opportunity during the process to question or pull out if need be. Everything was made clear,and would definitely recommend others using the service."This review was posted by john kril on the 05th of September 2016
"I was contacted by Aaron Gallagher after visiting SwitchMyBusiness.com. He was very helpful and knew a lot about the different contracts available but did not push me into an instant decision. Once our Directors had decided on the contract they wanted I called Aaron on his direct line and arranged our new contract. Aaron was at all times friendly and professional, completely different to other companies who contacted me about our renewal who were arrogant and pushy. Would recommend SwitchMyBusiness to anybody who is looking to switch their energy."This review was posted by Debbie on the 08th of September 2016
First Class Service
"I spoke with Mark Weeks today to get quotes for my business energy and he was extremely helpful. He talked me through the process clearly and also got me better prices than I could have done myself. Comparison sites are just so complicated and he did all the "leg work" for me. Very pleased with his assistance and would recommend SwitchmyBusiness to any of my friends and business acquaintances."This review was posted by Debbie Andrew on the 08th of September 2016
"Jonathan Burgess rang me back straight away and took me through my business switch. Polite thorough and easy to understand. Highly recommend to anyone looking to save money and switch business energy accounts. Thank you."This review was posted by Suzanne Richmond on the 09th of September 2016
"Jonathan Burgess did a great job of helping me through switching my business with both gas and electric. He was very thorough ,clear spoken and a pleasure to speak to today. I would recommend anyone to use this service"This review was posted by Louise holman on the 09th of September 2016