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Google+ (G+) can raise brand awareness, encourage social interaction, promote yourself to relevant niche groups and boost Google rankings and SEO. How?
Google+ (often referred to simply as G+) is Google’s very own interest-based social media network. Often treated as the overlooked, under-loved sibling of Facebook and Twitter, G+ actually has much to offer.
With more than 300 million active users and 20 million unique monthly mobile users, Google+ (G+) offers real potential for UK SMEs, especially as only 13% currently use G+.
While the popularity of the service initially lagged, momentum is now gathering. Businesses, especially, have much to gain from the platform. Interests are far more specific than some other social media platforms and businesses can key into trending or relevant topics in much the same way as Twitter.
The ‘tiled’ appearance is also very contemporary, offering you the opportunity to marry compelling content messages with striking imagery.
From a practical perspective, with Google dominating search and SEO considerations, it is worth considering the significance that Google’s own platform is increasingly likely to play. Leaving G+ out of your marketing strategy could prove to be a costly mistake.
In short, G+:
Luckily, creating a G+ business page is child’s play – literally, given the number of youngsters setting up pages. Follow the two steps below to get started on G+:
Head over to accounts.google.com/signup and select an email address that you wish to use as a username for your account. (If you already have a Gmail account, you can use that one)
Once your page is made you can then edit it to add profile and cover photos, information about your company and start to build your following.
Top Tip: Image dimensions – G+ is very image based, so make sure your pictures are good quality. Profile picture: 250 x 250 pixels. Cover photo: Ideal size: 1080 x 608 pixels, maximum size: 2120 x 1192 pixels.
9-11am: You’re most likely to receive higher engagement and more +1’s if you post at this time.
Top tip: Bear in mind that G+ is big in America so you may find it beneficial to time posts to get best exposure with the US market.
Worst time – 6pm-7pm: G+ seems to be a social media people tend to use more at work so posting in the evening isn’t the best idea.
Wednesday: Research shows that Wednesday at 9–10am is ultimately the best time to post
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