Setting up a G+ business account: what, why, how and when?

Google+ (G+) can raise brand awareness, encourage social interaction, promote yourself to relevant niche groups and boost Google rankings and SEO. How?


What is Google+?

Google+ (often referred to simply as G+) is Google’s very own interest-based social media network. Often treated as the overlooked, under-loved sibling of Facebook and Twitter, G+ actually has much to offer.

With more than 300 million active users and 20 million unique monthly mobile users, Google+ (G+) offers real potential for UK SMEs, especially as only 13% currently use G+.

While the popularity of the service initially lagged, momentum is now gathering. Businesses, especially, have much to gain from the platform. Interests are far more specific than some other social media platforms and businesses can key into trending or relevant topics in much the same way as Twitter.

The ‘tiled’ appearance is also very contemporary, offering you the opportunity to marry compelling content messages with striking imagery.

From a practical perspective, with Google dominating search and SEO considerations, it is worth considering the significance that Google’s own platform is increasingly likely to play. Leaving G+ out of your marketing strategy could prove to be a costly mistake.

In short, G+:

  • Allows you to share information about your company and services
  • Share photos, videos and updates with your audience
  • Join relevant ‘communities’ that share content with people with interests similar to you and your services
  • Build relationships with consumers, influencers, other businesses and many more people

Create google plus business page

Luckily, creating a G+ business page is child’s play – literally, given the number of youngsters setting up pages. Follow the two steps below to get started on G+:

Step One: Create an Account

Head over to accounts.google.com/signup and select an email address that you wish to use as a username for your account. (If you already have a Gmail account, you can use that one)

 Step Two: Create a Page

  • Select pages in the menu from the top left-hand corner then select ‘Get Your Page’.
  • Select your business type from three options: Shop front, Service Area, Brand.
  • Fill in the form about your business details and select ‘Create Page’

Once your page is made you can then edit it to add profile and cover photos, information about your company and start to build your following.

Top Tip: Image dimensions – G+ is very image based, so make sure your pictures are good quality. Profile picture: 250 x 250 pixels. Cover photo: Ideal size: 1080 x 608 pixels, maximum size: 2120 x 1192 pixels.

Top tips for increasing interaction and engagement

  • Add relevant people to your ‘circles’ and interact with them appropriately
  • Join communities relevant to your market
  • Use images interesting, shareable images that catch people’s attention
  • Engage with other people. +1 their posts, comment and share their stuff and this will encourage others to do the same for you
  • Ask questions: Ask for comments, opinions, feedback etc. Your followers are more likely to leave comments when prompted to.

Google plus for business guide G+ infographic


When to Post?

9-11am: You’re most likely to receive higher engagement and more +1’s if you post at this time.
Top tip: Bear in mind that G+ is big in America so you may find it beneficial to time posts to get best exposure with the US market.

Worst time – 6pm-7pm: G+ seems to be a social media people tend to use more at work so posting in the evening isn’t the best idea.

Wednesday: Research shows that Wednesday at 9–10am is ultimately the best time to post

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