Energy News 16/06/2017
Michael Gove is appointed energy secretary, suppliers continue to fall short on digital offerings and global e...Read More
Google+ (G+) can raise brand awareness, encourage social interaction, promote yourself to relevant niche groups and boost Google rankings and SEO. How?
Google+ (often referred to simply as G+) is Google’s very own interest-based social media network. Often treated as the overlooked, under-loved sibling of Facebook and Twitter, G+ actually has much to offer.
With more than 300 million active users and 20 million unique monthly mobile users, Google+ (G+) offers real potential for UK SMEs, especially as only 13% currently use G+.
While the popularity of the service initially lagged, momentum is now gathering. Businesses, especially, have much to gain from the platform. Interests are far more specific than some other social media platforms and businesses can key into trending or relevant topics in much the same way as Twitter.
The ‘tiled’ appearance is also very contemporary, offering you the opportunity to marry compelling content messages with striking imagery.
From a practical perspective, with Google dominating search and SEO considerations, it is worth considering the significance that Google’s own platform is increasingly likely to play. Leaving G+ out of your marketing strategy could prove to be a costly mistake.
In short, G+:
Luckily, creating a G+ business page is child’s play – literally, given the number of youngsters setting up pages. Follow the two steps below to get started on G+:
Head over to accounts.google.com/signup and select an email address that you wish to use as a username for your account. (If you already have a Gmail account, you can use that one)
Once your page is made you can then edit it to add profile and cover photos, information about your company and start to build your following.
Top Tip: Image dimensions – G+ is very image based, so make sure your pictures are good quality. Profile picture: 250 x 250 pixels. Cover photo: Ideal size: 1080 x 608 pixels, maximum size: 2120 x 1192 pixels.
9-11am: You’re most likely to receive higher engagement and more +1’s if you post at this time.
Top tip: Bear in mind that G+ is big in America so you may find it beneficial to time posts to get best exposure with the US market.
Worst time – 6pm-7pm: G+ seems to be a social media people tend to use more at work so posting in the evening isn’t the best idea.
Wednesday: Research shows that Wednesday at 9–10am is ultimately the best time to post
"Very easy. Bea Luseni very efficient & knowledgeable."This review was posted by Alan Duffy on the 31st of March 2017
Super helpful and easy to work with
"Recommend this company in a heartbeat - Nicole Borneuf was super easy to talk to, was not pushy in the slightest, very helpful and replied with all my questions very professionally and did all she could to help. I had to deal with a few companies to sort my business energy out, all but Nicole were too pushy for my liking and I refused to follow through with them. Thank Nicole - you are a credit to your company, thank you for making the stressful energy change so easy."This review was posted by Mia Drew on the 29th of March 2017
An Extremely Competent Company
"Switch my business has not only helped my SME secure a good energy deal for the second year running but Jessica swiftly found a alternative supplier for me when I was let down on the day of switching by the new contractual provider I had chosen some 4 months previously. Being suddenly out of contract and without provider is everyone's energy nightmare. Greatest thanks."This review was posted by S McMillan on the 29th of March 2017
Helpful, friendly and we saved lots of money!
"Jessica Purnell was helpful and friendly, she made the whole process easy and simple AND we saved lots of money thanks Jess"This review was posted by Melanie Baker on the 23rd of March 2017
Quick & Easy
"Kabibi was very helpful and the whole process was very efficient. The one small reservation I had was that I was phoned up by Kabibi almost immediately having received my online quote - which wasn't enough time for me to finish reading the quotes! Fortunately she was able to assist me in a greater savings on both Gas & Electricity, and so as long as the switchover is seamless I will remain very happy with the service."This review was posted by Amanda Brown on the 21st of March 2017