How to make a million
Whether you’re happy keeping your business small but perfectly formed or have your sights set on the sta...Read More
Instagram is an online mobile photo-sharing, video-sharing and social networking service owned by Facebook. It allows users to edit photos and videos then share them across multiple social media networks. It allows you to:
Instagram’s numbers are impressive and a compelling argument to engage with the platform:
Instagram may seem to be a youngsters’ repository for mediocre holiday snaps and uninspiring plates of food but engaging with the platform can bring real benefits for businesses. Among other things, Instagram can:
Setting up an Instagram account is very straightforward and should be no barrier to your exploration of the potential of the platform.
Instagram is a free download from the app store available on Apple, Windows and Android.
Creating an Instagram account couldn’t be easier
After your account is registered you can then edit your profile and add a bio about your business, add a profile picture and start to spread the word of your new account.
Exploring Instagram through the search function can offer great insight into what your competitors are doing (and what they are doing wrong), as well as what the people you want to appeal to like. Don’t feel like you should slavishly copy whatever comes up via an Instragram search though: coming up with your own approach that fits both your business’s branding and your own unique voice, as well as fitting into any niches you spot.
Using Instagram is simple but a few simple strategies can really increase how successful you are:
5pm: People are finishing work and school are browsing through their phones to relax as they commute home.
7-9am: Users are waking up and checking their feeds to see what they missed while they were asleep.
#throwbackthursday: People post the most on a Thursday, trends such as ‘throwback Thursday’ –posting or reposting old photographs (often from childhood) with the hashtag #throwbackthursday –are a way to find reasons to post and join a trending topic.
Sunday: Users tend to interact most on a Sunday, giving your post a better chance to be seen, liked and commented on.
Post videos in the evening: During the day most people are either at school, college or working, so are reluctant to watch videos with volume. Post your videos after working hours so viewers aren’t afraid to watch and get caught!
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