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Entrepreneur business marketing: top networking tips

As business ideas go, networking can be both the most effective and the cheapest way to develop sales opportunities and contacts. We offer six top tips.

Personal contact – whether face-to-face, by phone, email, social sites or business events – offers small businesses a way to engage people who may otherwise be very difficult to reach with conventional advertising methods.

Business networking ideas

  1. Social networking can drive word of mouth

Don’t be scared, put yourself and your business out there. The more people you are connected with, know personally and as a business, the more recommendations you will receive. Many businesses have built success almost solely around word of mouth.

  1. Use social media to build a network

Networking allows you to find people with established businesses and different experiences. Successful business people are happy to share their knowledge and open to helping others in business.

  1. Be different and ambitious

Find a difference between competitors and yourself; why should people choose you? Make the differences stand out in your discussions, posts and speeches.

  1. Have a business networking plan

Business networking is a project so needs to be managed. Plan, research and monitor your activities and focus on your businesses aims. Avoid wasting time on irrelevant events and extract the most out of every business networking opportunity.

  1. Follow up on your commitments and promises

Networking only produces effective results when connections and promises made are followed up. This builds trust, reputation and relationships with clients.



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