Moving Premises and Business Energy
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With Christmas approaching, marketing will have leapt up on your priority list. But, you don’t have to be John Lewis wielding a £7 million advertising budget to get your message across. If you focus your efforts, every small business can get maximum visibility in your market this Christmas.
Spreading yourself too thin trying to communicate on all channels can be a costly waste of resource. “Find the balance between where your customers are most likely to be, and where your competitors aren’t” explains Guy Blaskey, founder of Pooch & Mutt.
Guy has a team of just seven employees but they’ve achieved heady heights of success placing products with some of the largest retailers in the UK, including Waitrose. Part of that success has been their focused approach on social media. “Our Facebook page has over 54,000 followers – it’s the biggest following of any independent dog food company in the UK – you just need to pick one social network and do it well. With a small budget, you can’t do all of them and you shouldn’t try”.
Top tip: Evaluate, how your customers interact with you. If they’re frequently tagging you on Twitter asking about your B&Bs rooms, focus your efforts there. But if your Instagram pictures featuring ‘Christmas dish of day’ is causing an influx of likes and regrams, keep them coming. Watch out for duplicating your competitor’s work, but there’s nothing wrong with healthy banter to catch a consumer’s eye. And remember, get those call to actions front and centre!
No, it’s not what you’re thinking.
While Christmas is a time for ‘good cheer’ (egg nog at the ready, everyone) coffee sales have boomed in 2015, with 1.7 billion cups of coffee selling every year.
Even pubs and fast food chains are muscling into the industry, with Greggs reportedly selling £1 million worth of coffee each week. Small businesses can play to this consumer interest by luring in visitors for a free cup of the good stuff at a specialist event, or even to the first 50 customers who shuffle in out of the cold.
With heightened awareness of drink driving at Christmas, and many consumers driving to city centre locations, consumers will be glad of a non-alcoholic alternative and your Christmas budget won’t binge on booze.
Top tip: Whatever your industry, make sure you tell the local press what you’re up to and invite them along. If you’re planning a live reading of ‘Twas the night before Christmas’ for families and mummy bloggers, see if a local radio station would like to record, or even broadcast the event live.
You could even move your event to a busy high street location. Make sure your social handles, and any offers, are clearly sign posted, and teach every member of staff how to clearly direct your consumers back to your premises or website to raise awareness, and clinch that sale.
A lovely lady called Bhavni phoned me …
"A lovely lady called Bhavni phoned me very quickly after I went online. She couldn't have been more helpful, explaining all the different rates for me. She managed to save me a huge amount per year - gave me her direct phone number if I needed to phone again - like gold-dust! even gave me a termination letter to send to my supplier. Couldn't have been easier and will definitely use again - and hope I get to speak to Bhavni again. Thanks again"This review was posted by Julie Dickie on the 17th of January 2018
Excellent service and hassle free
"Excellent service and hassle free, Jessica Purnell handled everything for me and got us a great deal, even giving advice on how to cancel the previous contract. Thank You"This review was posted by Neville Blenkinsopp on the 17th of January 2018
"Brilliant service - very quick to the point and explained everything very well! Would recommend to anyone who is looking to change their electricity supplier."This review was posted by Jess on the 17th of January 2018
Excellent service straight to the point …
"Excellent service straight to the point and the process was painless!"This review was posted by Nick K on the 16th of January 2018
I wanted to switch energy supplier as …
"I wanted to switch energy supplier as had been with current one for a number of years but prices had increased quite a lot. I dealt with an extremely helpful person called Bhavni Manek, she made this a very quick and easy experience and would use the company again if they are all as great as she was"This review was posted by amanda green on the 15th of January 2018