Energy News 16/06/2017
Michael Gove is appointed energy secretary, suppliers continue to fall short on digital offerings and global e...Read More
With Christmas approaching, marketing will have leapt up on your priority list. But, you don’t have to be John Lewis wielding a £7 million advertising budget to get your message across. If you focus your efforts, every small business can get maximum visibility in your market this Christmas.
Spreading yourself too thin trying to communicate on all channels can be a costly waste of resource. “Find the balance between where your customers are most likely to be, and where your competitors aren’t” explains Guy Blaskey, founder of Pooch & Mutt.
Guy has a team of just seven employees but they’ve achieved heady heights of success placing products with some of the largest retailers in the UK, including Waitrose. Part of that success has been their focused approach on social media. “Our Facebook page has over 54,000 followers – it’s the biggest following of any independent dog food company in the UK – you just need to pick one social network and do it well. With a small budget, you can’t do all of them and you shouldn’t try”.
Top tip: Evaluate, how your customers interact with you. If they’re frequently tagging you on Twitter asking about your B&Bs rooms, focus your efforts there. But if your Instagram pictures featuring ‘Christmas dish of day’ is causing an influx of likes and regrams, keep them coming. Watch out for duplicating your competitor’s work, but there’s nothing wrong with healthy banter to catch a consumer’s eye. And remember, get those call to actions front and centre!
No, it’s not what you’re thinking.
While Christmas is a time for ‘good cheer’ (egg nog at the ready, everyone) coffee sales have boomed in 2015, with 1.7 billion cups of coffee selling every year.
Even pubs and fast food chains are muscling into the industry, with Greggs reportedly selling £1 million worth of coffee each week. Small businesses can play to this consumer interest by luring in visitors for a free cup of the good stuff at a specialist event, or even to the first 50 customers who shuffle in out of the cold.
With heightened awareness of drink driving at Christmas, and many consumers driving to city centre locations, consumers will be glad of a non-alcoholic alternative and your Christmas budget won’t binge on booze.
Top tip: Whatever your industry, make sure you tell the local press what you’re up to and invite them along. If you’re planning a live reading of ‘Twas the night before Christmas’ for families and mummy bloggers, see if a local radio station would like to record, or even broadcast the event live.
You could even move your event to a busy high street location. Make sure your social handles, and any offers, are clearly sign posted, and teach every member of staff how to clearly direct your consumers back to your premises or website to raise awareness, and clinch that sale.
"Very easy. Bea Luseni very efficient & knowledgeable."This review was posted by Alan Duffy on the 31st of March 2017
Super helpful and easy to work with
"Recommend this company in a heartbeat - Nicole Borneuf was super easy to talk to, was not pushy in the slightest, very helpful and replied with all my questions very professionally and did all she could to help. I had to deal with a few companies to sort my business energy out, all but Nicole were too pushy for my liking and I refused to follow through with them. Thank Nicole - you are a credit to your company, thank you for making the stressful energy change so easy."This review was posted by Mia Drew on the 29th of March 2017
An Extremely Competent Company
"Switch my business has not only helped my SME secure a good energy deal for the second year running but Jessica swiftly found a alternative supplier for me when I was let down on the day of switching by the new contractual provider I had chosen some 4 months previously. Being suddenly out of contract and without provider is everyone's energy nightmare. Greatest thanks."This review was posted by S McMillan on the 29th of March 2017
Helpful, friendly and we saved lots of money!
"Jessica Purnell was helpful and friendly, she made the whole process easy and simple AND we saved lots of money thanks Jess"This review was posted by Melanie Baker on the 23rd of March 2017
Quick & Easy
"Kabibi was very helpful and the whole process was very efficient. The one small reservation I had was that I was phoned up by Kabibi almost immediately having received my online quote - which wasn't enough time for me to finish reading the quotes! Fortunately she was able to assist me in a greater savings on both Gas & Electricity, and so as long as the switchover is seamless I will remain very happy with the service."This review was posted by Amanda Brown on the 21st of March 2017