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Under the most recent change in how google decides to place sites in its search ranking (the ‘algorithm’) websites that are not optimised for devices such as tablets and mobile phones will rank much lower.
“Google changes the goalposts every now and again, often without any real notice. This is one of those times,” says Oliver Hopkinson, an SEO expert who works at SwitchMyBusiness.com. “Those who have not thought about non-desktop users will now urgently have to do so. The PPC auction system is quirky in that the highest bidder does not always win – you should always try to make your site as easy to use as possible, with the user at the heart of everything you do.”
There are three main options for making a website mobile optimised and all businesses must choose one to avoid being penalised by google:
Creating mobile optimised websites can be a very expensive business. B&Q, for example, recently spent around £60 million on a new site. Those without a dedicated IT expert in house may look at such massive spending with envy and frustration. But Hopkinson says that smaller business actually have an opportunity to steal a march. “Smaller businesses tend to have simpler sites so can make changes a lot faster. Having just one or a few decision-makers means the update process can be a lot quicker. That offers the opportunity to take business from bigger rivals that cannot act so fast.”
There are a few straightforward tips that should make the process a lot more straightforward:
To find out more about building an online presence, see our comprehensive guide.
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"Marie was knowledgeable and helpful. I feel able to recommend the service given without reservation. David Slesenger"This review was posted by David Slesenger on the 16th of August 2016
"Nadia was very helpful"This review was posted by Robin on the 16th of August 2016
Excellent Customer Service *****
"Jonathan Burgess is an asset to Switch My Business. He made me feel at ease and was more than helpful at all times. He made regular contact and guided me through the whole process which made switching a breeze. I just wish there were more customer service advisers like Jonathon whose friendly and happy demeanour make your day a much nicer one. Well done Switch my business and more importantly thank you Jonathon for all your hard work! Maria Owen Lodgecrest"This review was posted by Maria Owen on the 17th of August 2016
EXCELLENT CUSTOMER SERVICE
"I totally agree with a customer maria owen,Jonathan Burgess was such a pleasure dealing with and is truly a asset to the company, he made it very easy to switch my electricity companies, Jonathan Burgess was very helpful, easy to talk to it was like talking to a friend not just a customer adviser. I would definitely recommend switchmybusiness and try get hold off Jonathan Burgess if possible and have the same excellent service as I did. Rajan Shanan"This review was posted by Rajan Shanan on the 19th of August 2016
Excellent and very helpful
"Arron who dealt with my switch of energy and gas has been a huge help and extremely efficienct and easy to deal with. Despite British Gas throwing obstacles in the way at every turn he has doggedly stuck to his task and saved the day. Thanks Arron."This review was posted by Rod Pryce-Jones on the 19th of August 2016