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Under the most recent change in how google decides to place sites in its search ranking (the ‘algorithm’) websites that are not optimised for devices such as tablets and mobile phones will rank much lower.
“Google changes the goalposts every now and again, often without any real notice. This is one of those times,” says Oliver Hopkinson, an SEO expert who works at SwitchMyBusiness.com. “Those who have not thought about non-desktop users will now urgently have to do so. The PPC auction system is quirky in that the highest bidder does not always win – you should always try to make your site as easy to use as possible, with the user at the heart of everything you do.”
There are three main options for making a website mobile optimised and all businesses must choose one to avoid being penalised by google:
Creating mobile optimised websites can be a very expensive business. B&Q, for example, recently spent around £60 million on a new site. Those without a dedicated IT expert in house may look at such massive spending with envy and frustration. But Hopkinson says that smaller business actually have an opportunity to steal a march. “Smaller businesses tend to have simpler sites so can make changes a lot faster. Having just one or a few decision-makers means the update process can be a lot quicker. That offers the opportunity to take business from bigger rivals that cannot act so fast.”
There are a few straightforward tips that should make the process a lot more straightforward:
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"Very easy. Bea Luseni very efficient & knowledgeable."This review was posted by Alan Duffy on the 31st of March 2017
Super helpful and easy to work with
"Recommend this company in a heartbeat - Nicole Borneuf was super easy to talk to, was not pushy in the slightest, very helpful and replied with all my questions very professionally and did all she could to help. I had to deal with a few companies to sort my business energy out, all but Nicole were too pushy for my liking and I refused to follow through with them. Thank Nicole - you are a credit to your company, thank you for making the stressful energy change so easy."This review was posted by Mia Drew on the 29th of March 2017
An Extremely Competent Company
"Switch my business has not only helped my SME secure a good energy deal for the second year running but Jessica swiftly found a alternative supplier for me when I was let down on the day of switching by the new contractual provider I had chosen some 4 months previously. Being suddenly out of contract and without provider is everyone's energy nightmare. Greatest thanks."This review was posted by S McMillan on the 29th of March 2017
Helpful, friendly and we saved lots of money!
"Jessica Purnell was helpful and friendly, she made the whole process easy and simple AND we saved lots of money thanks Jess"This review was posted by Melanie Baker on the 23rd of March 2017
Quick & Easy
"Kabibi was very helpful and the whole process was very efficient. The one small reservation I had was that I was phoned up by Kabibi almost immediately having received my online quote - which wasn't enough time for me to finish reading the quotes! Fortunately she was able to assist me in a greater savings on both Gas & Electricity, and so as long as the switchover is seamless I will remain very happy with the service."This review was posted by Amanda Brown on the 21st of March 2017