DCP228 and Business Electricity
What is DCP228? DCP228 is a regulation to be introduced by Ofgem in April 2018 which will change the way busin...Read More
It’s (almost) the most wonderful time of the year, and hopefully the cash register will be ringing as loudly as the Christmas bells. Here are six tips to get your business and staff prepped for a perfect service and keep your customers coming back for more.
Can your website’s server cope with the extra visitors? Think about creating a landing page, too, so your customers can be instantly directed to your bargains or offers, and give them extra incentive to indulge in a pudding, stay an extra night or spend a little extra.
Remember, people will be looking for a saving, however small. That 10% discount, or an eye-catching extra could be the difference between a sale and a non-sale. That could be a free glass of prosecco, vouchers for a return visit, or something more quirky.
Many customers will use their phones for a quick sale or booking. There’s still time to enable a mobile-optimised version of your website to create a better experience. If it’s clunky, they won’t hang around while there are deals to be had elsewhere.
Build momentum on the social media channels that work best for your business, whether that’s Facebook, Twitter or even LinkedIn. Consider ‘flash’ social media sales, invite key influencers and bloggers to a lock-in at your business, letting them experience your brand in return for a sponsored post on their blog and promoted on their social channels.
Be creative and you could secure pre-bookings well ahead of the rush. Restaurants and bars can offer customers a sanctuary from the madness – cut-price cocktails and hearty lunches for hungry bargain seekers – while hotels can reduce their room rates for Black Friday weekend. Position yourself as the antidote to the chaos and remind clients with gorgeous photography of comfy beds, cosy bars and delicious dinners, which could be all theirs for a fraction of the usual price.
Don’t let Black Friday throw all your business’s values out of the window. Like any other time, you want to showcase your products or services in their best light. So embrace your size and agility: don’t be tempted to compete with bigger firms or use cheap, tacky language, design or gimmicks. Black Friday can be done in style. If you’re doing it right, you’ll stand out. The personal touch, reminding customers that you value their support, can go a long way.
"Lorraine, the agent who attended to me, was extremely efficient and professional. The quotations obtained were very competitive and presented in an easily understandable format. All queries were attended to and replies forthcoming speedily. As a representative of the organisation, I could only present the proposals I obtained and, unfortunately, the committee elected to use another company. From my point of view, Lorraine made my task to gather all relevant details very easy and her attitude was professional and courteous throughout. I have no reservations in recommending SmB to other businesses who seek to change energy suppliers."This review was posted by Two Locks Church on the 20th of March 2018
Can not recommend highly enough
"Can not recommend highly enough. Pamwan was an absolute delight to deal with. Very thorough and patient which made the whole experience easy and straightforward."This review was posted by Kirby Marie on the 20th of March 2018
"Thank you Nicole for your efficient, friendly and patient service and returning paperwork so quickly to start the process."This review was posted by Rita Westwood on the 19th of March 2018
thanks Mr Pamwan Johnson excellent service
"thanks Mr Pamwan Johnson excellent service"This review was posted by kashif ahmad on the 19th of March 2018
Mark Weeks was very helpful
"Mark Weeks was very helpful, even though in the end the difference was so little that we decided not to switch, Would defiantly recommend Switch my Business."This review was posted by Ann Manson on the 19th of March 2018