How to make a million
Whether you’re happy keeping your business small but perfectly formed or have your sights set on the sta...Read More
It’s (almost) the most wonderful time of the year, and hopefully the cash register will be ringing as loudly as the Christmas bells. Here are six tips to get your business and staff prepped for a perfect service and keep your customers coming back for more.
Can your website’s server cope with the extra visitors? Think about creating a landing page, too, so your customers can be instantly directed to your bargains or offers, and give them extra incentive to indulge in a pudding, stay an extra night or spend a little extra.
Remember, people will be looking for a saving, however small. That 10% discount, or an eye-catching extra could be the difference between a sale and a non-sale. That could be a free glass of prosecco, vouchers for a return visit, or something more quirky.
Many customers will use their phones for a quick sale or booking. There’s still time to enable a mobile-optimised version of your website to create a better experience. If it’s clunky, they won’t hang around while there are deals to be had elsewhere.
Build momentum on the social media channels that work best for your business, whether that’s Facebook, Twitter or even LinkedIn. Consider ‘flash’ social media sales, invite key influencers and bloggers to a lock-in at your business, letting them experience your brand in return for a sponsored post on their blog and promoted on their social channels.
Be creative and you could secure pre-bookings well ahead of the rush. Restaurants and bars can offer customers a sanctuary from the madness – cut-price cocktails and hearty lunches for hungry bargain seekers – while hotels can reduce their room rates for Black Friday weekend. Position yourself as the antidote to the chaos and remind clients with gorgeous photography of comfy beds, cosy bars and delicious dinners, which could be all theirs for a fraction of the usual price.
Don’t let Black Friday throw all your business’s values out of the window. Like any other time, you want to showcase your products or services in their best light. So embrace your size and agility: don’t be tempted to compete with bigger firms or use cheap, tacky language, design or gimmicks. Black Friday can be done in style. If you’re doing it right, you’ll stand out. The personal touch, reminding customers that you value their support, can go a long way.
Great customer service
"Did not actually use on this occasion (hence four stars) but very impressed with the customer service given by a gentleman called Mark Weeks who was very knowledgeable. Thank you."This review was posted by Fiona Howard on the 23rd of October 2017
"Excellent, many thanks"This review was posted by C nash on the 23rd of October 2017
"Excellent service, and fantastic customer service and support from Ian Smith."This review was posted by Gavin on the 23rd of October 2017
i was just looking for comparison …
"i was just looking for comparison quotations on your web site when Bhavni rang to offer assistance. i am so pleased she did. very professional and extremely helpful and knowledgable. Bhavni even enquired further and got a better deal than was showing. thank you"This review was posted by Merlin66 on the 23rd of October 2017
I couldn't be more satisfied!
"I couldn't be more satisfied with the service provided by Bhavni on behalf of Switchmybusiness.com. Her professional, helpful and friendly service was truly exceptional."This review was posted by Gosia Stelmaszczyk on the 20th of October 2017