DCP228 and Business Electricity
What is DCP228? DCP228 is a regulation to be introduced by Ofgem in April 2018 which will change the way busin...Read More
It’s (almost) the most wonderful time of the year, and hopefully the cash register will be ringing as loudly as the Christmas bells. Here are six tips to get your business and staff prepped for a perfect service and keep your customers coming back for more.
Can your website’s server cope with the extra visitors? Think about creating a landing page, too, so your customers can be instantly directed to your bargains or offers, and give them extra incentive to indulge in a pudding, stay an extra night or spend a little extra.
Remember, people will be looking for a saving, however small. That 10% discount, or an eye-catching extra could be the difference between a sale and a non-sale. That could be a free glass of prosecco, vouchers for a return visit, or something more quirky.
Many customers will use their phones for a quick sale or booking. There’s still time to enable a mobile-optimised version of your website to create a better experience. If it’s clunky, they won’t hang around while there are deals to be had elsewhere.
Build momentum on the social media channels that work best for your business, whether that’s Facebook, Twitter or even LinkedIn. Consider ‘flash’ social media sales, invite key influencers and bloggers to a lock-in at your business, letting them experience your brand in return for a sponsored post on their blog and promoted on their social channels.
Be creative and you could secure pre-bookings well ahead of the rush. Restaurants and bars can offer customers a sanctuary from the madness – cut-price cocktails and hearty lunches for hungry bargain seekers – while hotels can reduce their room rates for Black Friday weekend. Position yourself as the antidote to the chaos and remind clients with gorgeous photography of comfy beds, cosy bars and delicious dinners, which could be all theirs for a fraction of the usual price.
Don’t let Black Friday throw all your business’s values out of the window. Like any other time, you want to showcase your products or services in their best light. So embrace your size and agility: don’t be tempted to compete with bigger firms or use cheap, tacky language, design or gimmicks. Black Friday can be done in style. If you’re doing it right, you’ll stand out. The personal touch, reminding customers that you value their support, can go a long way.
"Very efficient"This review was posted by Eddie Stableford on the 19th of July 2018
Lorraine Carey is pleaseant
"Lorraine Carey is pleaseant, helpful and effcient. Great service, thanks."This review was posted by sireeve on the 19th of July 2018
"Great, honest advice from Mark Weeks!"This review was posted by Jo Prosser on the 18th of July 2018
Very helpful and courteous
"Very helpful and courteous. Many thanks."This review was posted by Sarah Symondson on the 17th of July 2018
excellent service for charity user
"Have used this broker for several years and always impressed by personal professional advice and practical help from Rebecca"This review was posted by JB North Wales on the 17th of July 2018