How much could your business save?Find out now!
Or, you can call us on:0800 411 8830

Six ways retailers, hotels and restaurants can prepare for Black Friday


It’s (almost) the most wonderful time of the year, and hopefully the cash register will be ringing as loudly as the Christmas bells. Here are six tips to get your business and staff prepped for a perfect service and keep your customers coming back for more.

  1. Talk to your IT provider

Can your website’s server cope with the extra visitors? Think about creating a landing page, too, so your customers can be instantly directed to your bargains or offers, and give them extra incentive to indulge in a pudding, stay an extra night or spend a little extra.

  1. Can’t afford big discounts?

Remember, people will be looking for a saving, however small. That 10% discount, or an eye-catching extra could be the difference between a sale and a non-sale. That could be a free glass of prosecco, vouchers for a return visit, or something more quirky.

  1. Make sure you’re mobile

Many customers will use their phones for a quick sale or booking. There’s still time to enable a mobile-optimised version of your website to create a better experience. If it’s clunky, they won’t hang around while there are deals to be had elsewhere.

  1. Build a social media buzz

Build momentum on the social media channels that work best for your business, whether that’s Facebook, Twitter or even LinkedIn. Consider ‘flash’ social media sales, invite key influencers and bloggers to a lock-in at your business, letting them experience your brand in return for a sponsored post on their blog and promoted on their social channels.

  1. Remind your customers what you do

Be creative and you could secure pre-bookings well ahead of the rush. Restaurants and bars can offer customers a sanctuary from the madness – cut-price cocktails and hearty lunches for hungry bargain seekers – while hotels can reduce their room rates for Black Friday weekend. Position yourself as the antidote to the chaos and remind clients with gorgeous photography of comfy beds, cosy bars and delicious dinners, which could be all theirs for a fraction of the usual price.

  1. Remember; quality counts

Don’t let Black Friday throw all your business’s values out of the window. Like any other time, you want to showcase your products or services in their best light. So embrace your size and agility: don’t be tempted to compete with bigger firms or use cheap, tacky language, design or gimmicks. Black Friday can be done in style. If you’re doing it right, you’ll stand out. The personal touch, reminding customers that you value their support, can go a long way.

Related Articles

energy news 240217

Energy News – 24/02/2017

What’s been making headlines across the energy world this week? We round up the big stories from the las...

Read More
content calendar download

Free Content Calendar Download

This month we have a free content marketing calendar download for our blog readers and newsletter subscribers....

Read More
Renewable energy sources: what is hydropower?

Renewable energy sources: what is hydropower?

Energy generated by water has been used for thousands of years but only recently to generate electricity. We t...

Read More
Excellent, 9.7 / 10

Excellent communication and help

"The service was always efficient, emails were tesponded to quickly and efficiently. Would definitely recommend"

This review was posted by Nella Mcgregor on the 27th of February 2017

Great Service

"Jessica Purnell was great, she was helpful and everything was easy. I have saved £150 per month! many thanks Jess :-)"

This review was posted by Melanie Baker on the 23rd of February 2017

Thank you Jess Purnell!

"Jess really helped us out with switching suppliers... she wasn't pushy at all and the service was great. Thanks again!"

This review was posted by Becki on the 23rd of February 2017

Thanks for your help Mark Weeks and Switch My business

"I would like to thank Switch My Business and particularly Mark Weeks for the ease of switching and saving me money! I can highly recommend them. Thanks again Richard Blake"

This review was posted by Richard Blake on the 22nd of February 2017

Aaron Gallagher

"Aaron sorted out a new electricity deal for my church, enabling us to make good savings. We have now received confirmation of our new 3 year plan.During our telephone conversations Aaron was always very polite and efficient. Dawn Marskell"

This review was posted by Dawn Marskell on the 21st of February 2017