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Five minutes with Yogafurie


Ed Wood, the lead hot yoga instructor and owner of Yogafurie, offers insights into the challenges he has faced and overcome.

My business card says:
Hot yoga for everyone

I would describe my business self, in five words, as:
Grounded, courageous (willing to take risks), humorous, solid (able to provide an anchor for people), inclusive (working with everyone to find answers that suit all).

The hardest part of setting up the business was:
It may sound strange but the hardest thing has been dealing with success. I had quite a long career in IT, which I would say was successful, but I just wasn’t ready for the level of success Yogafurie. It was genuinely quite a shock to realise that our business really meets people’s needs and that our customers love us.

The biggest challenge for my business has been:
Learning how to deliver hot yoga. There are so many additional things to get right in comparison to traditional yoga. We go beyond being fully compliant to ensure total safety. In many ways, hot yoga is like an extreme sport so it’s a big learning curve. Our focus goes beyond class delivery to encompass the whole service. We are very safety conscious in the UK, which I think is right – I’m glad everyone has to be safe.

My greatest business success is:
Undoubtedly my hot yoga classes.

The key to being a successful small business owner is:
Determination. You will be pitted against so many obstacles with very little help.

My top tip for entrepreneurs is:
Take a risk but be ready to accept the consequences. That doesn’t just mean the disappointments; success can be harder to deal with than any failure.

The one thing that has saved me the most time with running my business is:
Considered and appropriate use of IT. Try to put the right amount of IT support in place, not too much.

The one thing I would do differently with my business if I had my time again is:
All you can ever do as an SME owner is meet challenges as they arrive. I wouldn’t have done anything differently unless I had been given different challenges.

The business headline I would most like to see is:
Hot Yoga for Everyone!

If I wasn’t answering these questions I would be:
One of our key evolutions is to offer certified Hot Yoga teacher training. I would be working on making this the best training it can possibly be.

My top money-saving tip is:
Have someone in the team who is a natural saver. I’m results-focused and a perfectionist – I’m ready to do whatever it takes to get our teacher training and classes just right. Thankfully my wonderful partner Freia is shrewd with money – so we get the practical implementation of perfection, and we get it right on all counts.

 

You can find out more about Yogafurie at www.yogafurie.com or on the company Twitter feed @yogafurie or by emailing info@yogafurie.com

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Excellent, 9.7 / 10

Very easy

"Very easy. Bea Luseni very efficient & knowledgeable."

This review was posted by Alan Duffy on the 31st of March 2017

Super helpful and easy to work with

"Recommend this company in a heartbeat - Nicole Borneuf was super easy to talk to, was not pushy in the slightest, very helpful and replied with all my questions very professionally and did all she could to help. I had to deal with a few companies to sort my business energy out, all but Nicole were too pushy for my liking and I refused to follow through with them. Thank Nicole - you are a credit to your company, thank you for making the stressful energy change so easy."

This review was posted by Mia Drew on the 29th of March 2017

An Extremely Competent Company

"Switch my business has not only helped my SME secure a good energy deal for the second year running but Jessica swiftly found a alternative supplier for me when I was let down on the day of switching by the new contractual provider I had chosen some 4 months previously. Being suddenly out of contract and without provider is everyone's energy nightmare. Greatest thanks."

This review was posted by S McMillan on the 29th of March 2017

Helpful, friendly and we saved lots of money!

"Jessica Purnell was helpful and friendly, she made the whole process easy and simple AND we saved lots of money thanks Jess"

This review was posted by Melanie Baker on the 23rd of March 2017

Quick & Easy

"Kabibi was very helpful and the whole process was very efficient. The one small reservation I had was that I was phoned up by Kabibi almost immediately having received my online quote - which wasn't enough time for me to finish reading the quotes! Fortunately she was able to assist me in a greater savings on both Gas & Electricity, and so as long as the switchover is seamless I will remain very happy with the service."

This review was posted by Amanda Brown on the 21st of March 2017