quote
menu

Five minutes with Yogafurie


Ed Wood, the lead hot yoga instructor and owner of Yogafurie, offers insights into the challenges he has faced and overcome.

My business card says:
Hot yoga for everyone

I would describe my business self, in five words, as:
Grounded, courageous (willing to take risks), humorous, solid (able to provide an anchor for people), inclusive (working with everyone to find answers that suit all).

The hardest part of setting up the business was:
It may sound strange but the hardest thing has been dealing with success. I had quite a long career in IT, which I would say was successful, but I just wasn’t ready for the level of success Yogafurie. It was genuinely quite a shock to realise that our business really meets people’s needs and that our customers love us.

The biggest challenge for my business has been:
Learning how to deliver hot yoga. There are so many additional things to get right in comparison to traditional yoga. We go beyond being fully compliant to ensure total safety. In many ways, hot yoga is like an extreme sport so it’s a big learning curve. Our focus goes beyond class delivery to encompass the whole service. We are very safety conscious in the UK, which I think is right – I’m glad everyone has to be safe.

My greatest business success is:
Undoubtedly my hot yoga classes.

The key to being a successful small business owner is:
Determination. You will be pitted against so many obstacles with very little help.

My top tip for entrepreneurs is:
Take a risk but be ready to accept the consequences. That doesn’t just mean the disappointments; success can be harder to deal with than any failure.

The one thing that has saved me the most time with running my business is:
Considered and appropriate use of IT. Try to put the right amount of IT support in place, not too much.

The one thing I would do differently with my business if I had my time again is:
All you can ever do as an SME owner is meet challenges as they arrive. I wouldn’t have done anything differently unless I had been given different challenges.

The business headline I would most like to see is:
Hot Yoga for Everyone!

If I wasn’t answering these questions I would be:
One of our key evolutions is to offer certified Hot Yoga teacher training. I would be working on making this the best training it can possibly be.

My top money-saving tip is:
Have someone in the team who is a natural saver. I’m results-focused and a perfectionist – I’m ready to do whatever it takes to get our teacher training and classes just right. Thankfully my wonderful partner Freia is shrewd with money – so we get the practical implementation of perfection, and we get it right on all counts.

 

You can find out more about Yogafurie at www.yogafurie.com or on the company Twitter feed @yogafurie or by emailing info@yogafurie.com

Related Articles

DCP228 and Business Electricity

What is DCP228? DCP228 is a regulation to be introduced by Ofgem in April 2018 which will change the way busin...

Read More
energy news

DCP 161 – Excess Capacity Charges

If your business uses a Half Hourly (HH) meter for its energy supply, make sure you’re ready for DCP 161...

Read More
Scottish Power logo

Total Gas & Power

Total Gas & Power is a business energy supplier, wholly owned by Total SA. It has been a leading business ...

Read More
Excellent, 9.8 / 10

Honest brokers who will actually save you money!

"I dealt with a gentleman called Mark Weeks. He was extremely efficient, helpful and humerous. He saved me 6 pence per/k/hr, quite the saving when your annual bill is over £12,000. I will be using this service again for my water bill!"

This review was posted by EDWARD Wickman on the 22nd of October 2018

Cheryl Sreenan delivered excellent…

"Cheryl Sreenan delivered excellent customer service, professional and polite but very natural with it - it's great to deal with someone who knows their job and cares about their customers. Great savings too and a quick switch which is always good. Will be looking to switch other businesses when they are out of contract."

This review was posted by Jackie Reeves on the 22nd of October 2018

Excellent service from Pamwan Johnson

"Excellent service from Pamwan Johnson. Polite, professional and was able to provide a much better deal than I was able to secure direct. Would definitely use this service again."

This review was posted by Andrea Kirkham on the 22nd of October 2018

i cant fault the service recieved from…

"i cant fault the service recieved from nicole and daniel"

This review was posted by alexander dawson on the 19th of October 2018

Lorraine was patient and great to deal…

"Lorraine was patient and great to deal with. Highly recommended."

This review was posted by Keith on the 19th of October 2018