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Five minutes with NaviStar Legal


Jo Rogers, founder of UK law firm NaviStar Legal, which specialises in providing affordable legal services to SMEs.

My business card says:

In-house lawyer for SMEs and speaker

I would describe my business self as:
Optimistic; passionate; creative

I decided I wanted to run my own business when:
I lost my job. I was a lawyer at a London law firm and my role was made redundant. I thought the people I worked for were the reason I didn’t enjoy my job but it was my need for freedom. I came to learn that I’m independent and free-thinking and running my own business was the best way to do work I enjoy.

The hardest part of setting and building up my business was:
Not trusting myself. I had too many people giving me advice. I felt so uncertain that I listened to it all and ended up feeling overwhelmed. But the bottom line is that you’ve got to bring the money in. I decided: ‘I’m a lawyer, I’m going to continue doing that and I’ll grow my business from there’. Many SMEs are unable to afford basic, preventive legal care and less able to afford the expensive legal support they’ll need if something goes wrong. This inspired me to create an entirely new type of law firm based on the concept of affordable wisdom – the belief that every business owner should be able to easily access legal wisdom they need at a rate they can afford.

The biggest challenge for my business has been:
Managing cash flow. I now have a bookkeeper and accounting software that send invoices, chases unpaid invoices and sorts my business expenses. It’s also been a challenge doing the work while bringing in new business. Now I manage my hours by separating the two – being available to clients and doing marketing at set times.

My biggest business regret is:
Not doing it sooner.

My greatest business success is:
Growing my public speaking engagements and incorporating this into my business; doubling my client base this year.

The key to being a successful small business owner is:
Weekly reviews. Look at what’s working, what isn’t and what’s next for your business.

My advice for those starting out is:
It’s going to take at least a year to establish your business. Make sure you don’t run out of money in that time.

My top money-saving tip is:
Manage your cash flow. I use chaser.io, which sends reminder emails to clients with outstanding invoices.

The one thing that has saved me the most time with running my business is:
Working from home. Saves on travel time and office costs.

The one thing I would do differently with my business if I had my time again is:
Not be so scared of making a mistake.

The business headline I would most like to see is:
‘Lawyer changes the profession in one fell swoop!’

If I wasn’t answering these questions I would be:
Working!

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Excellent, 9.7 / 10

Very easy

"Very easy. Bea Luseni very efficient & knowledgeable."

This review was posted by Alan Duffy on the 31st of March 2017

Super helpful and easy to work with

"Recommend this company in a heartbeat - Nicole Borneuf was super easy to talk to, was not pushy in the slightest, very helpful and replied with all my questions very professionally and did all she could to help. I had to deal with a few companies to sort my business energy out, all but Nicole were too pushy for my liking and I refused to follow through with them. Thank Nicole - you are a credit to your company, thank you for making the stressful energy change so easy."

This review was posted by Mia Drew on the 29th of March 2017

An Extremely Competent Company

"Switch my business has not only helped my SME secure a good energy deal for the second year running but Jessica swiftly found a alternative supplier for me when I was let down on the day of switching by the new contractual provider I had chosen some 4 months previously. Being suddenly out of contract and without provider is everyone's energy nightmare. Greatest thanks."

This review was posted by S McMillan on the 29th of March 2017

Helpful, friendly and we saved lots of money!

"Jessica Purnell was helpful and friendly, she made the whole process easy and simple AND we saved lots of money thanks Jess"

This review was posted by Melanie Baker on the 23rd of March 2017

Quick & Easy

"Kabibi was very helpful and the whole process was very efficient. The one small reservation I had was that I was phoned up by Kabibi almost immediately having received my online quote - which wasn't enough time for me to finish reading the quotes! Fortunately she was able to assist me in a greater savings on both Gas & Electricity, and so as long as the switchover is seamless I will remain very happy with the service."

This review was posted by Amanda Brown on the 21st of March 2017