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Five minutes with NaviStar Legal

Jo Rogers, founder of UK law firm NaviStar Legal, which specialises in providing affordable legal services to SMEs.

My business card says:

In-house lawyer for SMEs and speaker

I would describe my business self as:
Optimistic; passionate; creative

I decided I wanted to run my own business when:
I lost my job. I was a lawyer at a London law firm and my role was made redundant. I thought the people I worked for were the reason I didn’t enjoy my job but it was my need for freedom. I came to learn that I’m independent and free-thinking and running my own business was the best way to do work I enjoy.

The hardest part of setting and building up my business was:
Not trusting myself. I had too many people giving me advice. I felt so uncertain that I listened to it all and ended up feeling overwhelmed. But the bottom line is that you’ve got to bring the money in. I decided: ‘I’m a lawyer, I’m going to continue doing that and I’ll grow my business from there’. Many SMEs are unable to afford basic, preventive legal care and less able to afford the expensive legal support they’ll need if something goes wrong. This inspired me to create an entirely new type of law firm based on the concept of affordable wisdom – the belief that every business owner should be able to easily access legal wisdom they need at a rate they can afford.

The biggest challenge for my business has been:
Managing cash flow. I now have a bookkeeper and accounting software that send invoices, chases unpaid invoices and sorts my business expenses. It’s also been a challenge doing the work while bringing in new business. Now I manage my hours by separating the two – being available to clients and doing marketing at set times.

My biggest business regret is:
Not doing it sooner.

My greatest business success is:
Growing my public speaking engagements and incorporating this into my business; doubling my client base this year.

The key to being a successful small business owner is:
Weekly reviews. Look at what’s working, what isn’t and what’s next for your business.

My advice for those starting out is:
It’s going to take at least a year to establish your business. Make sure you don’t run out of money in that time.

My top money-saving tip is:
Manage your cash flow. I use, which sends reminder emails to clients with outstanding invoices.

The one thing that has saved me the most time with running my business is:
Working from home. Saves on travel time and office costs.

The one thing I would do differently with my business if I had my time again is:
Not be so scared of making a mistake.

The business headline I would most like to see is:
‘Lawyer changes the profession in one fell swoop!’

If I wasn’t answering these questions I would be:

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Excellent, 9.4 / 10

Competent and courteous service.

"Marie was knowledgeable and helpful. I feel able to recommend the service given without reservation. David Slesenger"

This review was posted by David Slesenger on the 16th of August 2016

Good service

"Nadia was very helpful"

This review was posted by Robin on the 16th of August 2016

Excellent Customer Service *****

"Jonathan Burgess is an asset to Switch My Business. He made me feel at ease and was more than helpful at all times. He made regular contact and guided me through the whole process which made switching a breeze. I just wish there were more customer service advisers like Jonathon whose friendly and happy demeanour make your day a much nicer one. Well done Switch my business and more importantly thank you Jonathon for all your hard work! Maria Owen Lodgecrest"

This review was posted by Maria Owen on the 17th of August 2016


"I totally agree with a customer maria owen,Jonathan Burgess was such a pleasure dealing with and is truly a asset to the company, he made it very easy to switch my electricity companies, Jonathan Burgess was very helpful, easy to talk to it was like talking to a friend not just a customer adviser. I would definitely recommend switchmybusiness and try get hold off Jonathan Burgess if possible and have the same excellent service as I did. Rajan Shanan"

This review was posted by Rajan Shanan on the 19th of August 2016

Excellent and very helpful

"Arron who dealt with my switch of energy and gas has been a huge help and extremely efficienct and easy to deal with. Despite British Gas throwing obstacles in the way at every turn he has doggedly stuck to his task and saved the day. Thanks Arron."

This review was posted by Rod Pryce-Jones on the 19th of August 2016