Energy News 16/06/2017
Michael Gove is appointed energy secretary, suppliers continue to fall short on digital offerings and global e...Read More
A recent survey has shown that as only 38% of micro-businesses (businesses that employ fewer than 9 employees) have a website, and 85% lack digital skills. What’s more, 42% of businesses do not have any sort of digital presence. So, does your business really need a website? And where do you start if you don’t have a clue?
Simply put, if you would like to grow your business beyond word of mouth referrals, the yellow pages and street traffic, you need to get online. Whether you need a website depends on you. If you really don’t have the time to keep up with all that a website entails, you may want to consider just using social media profiles, or registering yourself on an appropriate directory, such as the ones below:
If you have a physical business location that customers will visit, you will also want to create a ‘Google my Business’ listing, which will allow you to control how your business information appears on Google maps and Google search. Instructions for this can be found here.
Of course, a website can provide more information about you than just a listing on a directory can. And, if you manage it well, you may even be able to appear on page one of Google for certain search terms!
Nowadays, it doesn’t have to be. There are numerous companies that will allow you to set up a website at low cost, and with little technical knowledge. Squarespace is a platform that is popular for its simple ‘drag and drop’ website builder, which allows almost anybody to build a professional looking website quickly and easily. Another option is WordPress, which is one of the most well known website builders, used by everybody from bloggers to international retailers. Whilst costs vary for different services, you should be looking to pay a minimum of £30/year for hosting, and around £10/year for your domain name. Your domain name should be the name of your business, if possible, and you should try to get one that ends in .com or .co.uk. Depending on the platform you choose, there may be additional costs.
Once your website is live, it can be as simple or elaborate as you want. You can simply use it as a place to display essential business information, or you can start a blog and take your relationship with your customers to the next level. Install Google Analytics so that you can keep track of your website visitors, and start learning about SEO if you want to track and improve how high your website appears in Google searches. Moz is a great resource to learn about online marketing, and even has a free introduction to SEO course!
"Very easy. Bea Luseni very efficient & knowledgeable."This review was posted by Alan Duffy on the 31st of March 2017
Super helpful and easy to work with
"Recommend this company in a heartbeat - Nicole Borneuf was super easy to talk to, was not pushy in the slightest, very helpful and replied with all my questions very professionally and did all she could to help. I had to deal with a few companies to sort my business energy out, all but Nicole were too pushy for my liking and I refused to follow through with them. Thank Nicole - you are a credit to your company, thank you for making the stressful energy change so easy."This review was posted by Mia Drew on the 29th of March 2017
An Extremely Competent Company
"Switch my business has not only helped my SME secure a good energy deal for the second year running but Jessica swiftly found a alternative supplier for me when I was let down on the day of switching by the new contractual provider I had chosen some 4 months previously. Being suddenly out of contract and without provider is everyone's energy nightmare. Greatest thanks."This review was posted by S McMillan on the 29th of March 2017
Helpful, friendly and we saved lots of money!
"Jessica Purnell was helpful and friendly, she made the whole process easy and simple AND we saved lots of money thanks Jess"This review was posted by Melanie Baker on the 23rd of March 2017
Quick & Easy
"Kabibi was very helpful and the whole process was very efficient. The one small reservation I had was that I was phoned up by Kabibi almost immediately having received my online quote - which wasn't enough time for me to finish reading the quotes! Fortunately she was able to assist me in a greater savings on both Gas & Electricity, and so as long as the switchover is seamless I will remain very happy with the service."This review was posted by Amanda Brown on the 21st of March 2017