Moving Premises and Business Energy
We know that moving into new businesses premises can be stressful and important tasks, such as organising your...Read More
A recent survey has shown that as only 38% of micro-businesses (businesses that employ fewer than 9 employees) have a website, and 85% lack digital skills. What’s more, 42% of businesses do not have any sort of digital presence. So, does your business really need a website? And where do you start if you don’t have a clue?
Simply put, if you would like to grow your business beyond word of mouth referrals, the yellow pages and street traffic, you need to get online. Whether you need a website depends on you. If you really don’t have the time to keep up with all that a website entails, you may want to consider just using social media profiles, or registering yourself on an appropriate directory, such as the ones below:
If you have a physical business location that customers will visit, you will also want to create a ‘Google my Business’ listing, which will allow you to control how your business information appears on Google maps and Google search. Instructions for this can be found here.
Of course, a website can provide more information about you than just a listing on a directory can. And, if you manage it well, you may even be able to appear on page one of Google for certain search terms!
Nowadays, it doesn’t have to be. There are numerous companies that will allow you to set up a website at low cost, and with little technical knowledge. Squarespace is a platform that is popular for its simple ‘drag and drop’ website builder, which allows almost anybody to build a professional looking website quickly and easily. Another option is WordPress, which is one of the most well known website builders, used by everybody from bloggers to international retailers. Whilst costs vary for different services, you should be looking to pay a minimum of £30/year for hosting, and around £10/year for your domain name. Your domain name should be the name of your business, if possible, and you should try to get one that ends in .com or .co.uk. Depending on the platform you choose, there may be additional costs.
Once your website is live, it can be as simple or elaborate as you want. You can simply use it as a place to display essential business information, or you can start a blog and take your relationship with your customers to the next level. Install Google Analytics so that you can keep track of your website visitors, and start learning about SEO if you want to track and improve how high your website appears in Google searches. Moz is a great resource to learn about online marketing, and even has a free introduction to SEO course!
"So helpful, especially as I found the contract renewal on my new half hourly meter quite baffling (KVA charges, MOP contracts and other "extras" all had me scratching my head). Arron took great care to explain everything clearly and told me everything I needed to know in order to be able to compare prices from all avenues on a level field. He didn't pester me endlessly for a decision did exactly as I asked in terms of call backs and quotations. Such a refreshing change to deal with someone who listens. Arron has helped me renew my contract next month through switchmybusiness in a very straightforward and painless way on an excellent rate. Fabulous service, thank you Arron."This review was posted by Louise on the 18th of January 2018
A lovely lady called Bhavni phoned me …
"A lovely lady called Bhavni phoned me very quickly after I went online. She couldn't have been more helpful, explaining all the different rates for me. She managed to save me a huge amount per year - gave me her direct phone number if I needed to phone again - like gold-dust! even gave me a termination letter to send to my supplier. Couldn't have been easier and will definitely use again - and hope I get to speak to Bhavni again. Thanks again"This review was posted by Julie Dickie on the 17th of January 2018
Excellent service and hassle free
"Excellent service and hassle free, Jessica Purnell handled everything for me and got us a great deal, even giving advice on how to cancel the previous contract. Thank You"This review was posted by Neville Blenkinsopp on the 17th of January 2018
"Brilliant service - very quick to the point and explained everything very well! Would recommend to anyone who is looking to change their electricity supplier."This review was posted by Jess on the 17th of January 2018
Excellent service straight to the point …
"Excellent service straight to the point and the process was painless!"This review was posted by Nick K on the 16th of January 2018