The Week’s Top Energy News – Halloween edition
Welcome to a Halloween themed edition of our weekly energy round-up. This week, we take a look at spooky ener...Read More
A recent survey has shown that as only 38% of micro-businesses (businesses that employ fewer than 9 employees) have a website, and 85% lack digital skills. What’s more, 42% of businesses do not have any sort of digital presence. So, does your business really need a website? And where do you start if you don’t have a clue?
Simply put, if you would like to grow your business beyond word of mouth referrals, the yellow pages and street traffic, you need to get online. Whether you need a website depends on you. If you really don’t have the time to keep up with all that a website entails, you may want to consider just using social media profiles, or registering yourself on an appropriate directory, such as the ones below:
If you have a physical business location that customers will visit, you will also want to create a ‘Google my Business’ listing, which will allow you to control how your business information appears on Google maps and Google search. Instructions for this can be found here.
Of course, a website can provide more information about you than just a listing on a directory can. And, if you manage it well, you may even be able to appear on page one of Google for certain search terms!
Nowadays, it doesn’t have to be. There are numerous companies that will allow you to set up a website at low cost, and with little technical knowledge. Squarespace is a platform that is popular for its simple ‘drag and drop’ website builder, which allows almost anybody to build a professional looking website quickly and easily. Another option is WordPress, which is one of the most well known website builders, used by everybody from bloggers to international retailers. Whilst costs vary for different services, you should be looking to pay a minimum of £30/year for hosting, and around £10/year for your domain name. Your domain name should be the name of your business, if possible, and you should try to get one that ends in .com or .co.uk. Depending on the platform you choose, there may be additional costs.
Once your website is live, it can be as simple or elaborate as you want. You can simply use it as a place to display essential business information, or you can start a blog and take your relationship with your customers to the next level. Install Google Analytics so that you can keep track of your website visitors, and start learning about SEO if you want to track and improve how high your website appears in Google searches. Moz is a great resource to learn about online marketing, and even has a free introduction to SEO course!
Competent and courteous service.
"Marie was knowledgeable and helpful. I feel able to recommend the service given without reservation. David Slesenger"This review was posted by David Slesenger on the 16th of August 2016
"Nadia was very helpful"This review was posted by Robin on the 16th of August 2016
Excellent Customer Service *****
"Jonathan Burgess is an asset to Switch My Business. He made me feel at ease and was more than helpful at all times. He made regular contact and guided me through the whole process which made switching a breeze. I just wish there were more customer service advisers like Jonathon whose friendly and happy demeanour make your day a much nicer one. Well done Switch my business and more importantly thank you Jonathon for all your hard work! Maria Owen Lodgecrest"This review was posted by Maria Owen on the 17th of August 2016
EXCELLENT CUSTOMER SERVICE
"I totally agree with a customer maria owen,Jonathan Burgess was such a pleasure dealing with and is truly a asset to the company, he made it very easy to switch my electricity companies, Jonathan Burgess was very helpful, easy to talk to it was like talking to a friend not just a customer adviser. I would definitely recommend switchmybusiness and try get hold off Jonathan Burgess if possible and have the same excellent service as I did. Rajan Shanan"This review was posted by Rajan Shanan on the 19th of August 2016
Excellent and very helpful
"Arron who dealt with my switch of energy and gas has been a huge help and extremely efficienct and easy to deal with. Despite British Gas throwing obstacles in the way at every turn he has doggedly stuck to his task and saved the day. Thanks Arron."This review was posted by Rod Pryce-Jones on the 19th of August 2016