8 Must watch TED talks for small business owners
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A recent survey has shown that as only 38% of micro-businesses (businesses that employ fewer than 9 employees) have a website, and 85% lack digital skills. What’s more, 42% of businesses do not have any sort of digital presence. So, does your business really need a website? And where do you start if you don’t have a clue?
Simply put, if you would like to grow your business beyond word of mouth referrals, the yellow pages and street traffic, you need to get online. Whether you need a website depends on you. If you really don’t have the time to keep up with all that a website entails, you may want to consider just using social media profiles, or registering yourself on an appropriate directory, such as the ones below:
If you have a physical business location that customers will visit, you will also want to create a ‘Google my Business’ listing, which will allow you to control how your business information appears on Google maps and Google search. Instructions for this can be found here.
Of course, a website can provide more information about you than just a listing on a directory can. And, if you manage it well, you may even be able to appear on page one of Google for certain search terms!
Nowadays, it doesn’t have to be. There are numerous companies that will allow you to set up a website at low cost, and with little technical knowledge. Squarespace is a platform that is popular for its simple ‘drag and drop’ website builder, which allows almost anybody to build a professional looking website quickly and easily. Another option is WordPress, which is one of the most well known website builders, used by everybody from bloggers to international retailers. Whilst costs vary for different services, you should be looking to pay a minimum of £30/year for hosting, and around £10/year for your domain name. Your domain name should be the name of your business, if possible, and you should try to get one that ends in .com or .co.uk. Depending on the platform you choose, there may be additional costs.
Once your website is live, it can be as simple or elaborate as you want. You can simply use it as a place to display essential business information, or you can start a blog and take your relationship with your customers to the next level. Install Google Analytics so that you can keep track of your website visitors, and start learning about SEO if you want to track and improve how high your website appears in Google searches. Moz is a great resource to learn about online marketing, and even has a free introduction to SEO course!
Arron Newton- Fantastic customer …
"Arron Newton- Fantastic customer service Arron Newton has been First Class with me when it came to helping us to get a great deal on our business electricity and gas. His advice has been invaluable and his contact details are now firmly saved on our business database. I would thoroughly recommend both Switchmybusiness.com and Arron , many Thanks Dave Jackson, The Catering Butcher -Stoke"This review was posted by David Jackson on the 17th of August 2017
I spoke with Bhavni today who was very …
"I spoke with Bhavni today who was very helpful and friendly. The switch over from British Gas to Dual was so simple. I was given a template to send to British Gas to terminate the contract by email, all I had to do was fill in my account number. There really was no hassle! Thanks"This review was posted by Will Halton on the 16th of August 2017
Very good service
"Very good service. Explanations from Arron Newton were clear and thorough, making the process easy and straightforward. I would certainly recommend Arron and this company. Excellent."This review was posted by Dulik on the 16th of August 2017
Mark Weeks - Excellent Service
"Mark Weeks has helped me with selecting the most Competitive Electricity supplier for our Business needs. I would thoroughly recommend both Switchmybusiness.com and Mark Weeks, many Thanks"This review was posted by Jason Davenport on the 16th of August 2017
All good as far as I can tell
"All good as far as I can tell. 24 hours from first enquiry to signed contract and a good deal as well. Mark Weeks made it all simple and was friendly and helpful. He even got a decent rate for my mum!"This review was posted by Chris Gutsell on the 16th of August 2017