Energy News – 21/01/2017
The week of Donald Trump’s inauguration has seen shaky energy markets, a landmark Brexit speech by Theresa M...Read More
A recent survey has shown that as only 38% of micro-businesses (businesses that employ fewer than 9 employees) have a website, and 85% lack digital skills. What’s more, 42% of businesses do not have any sort of digital presence. So, does your business really need a website? And where do you start if you don’t have a clue?
Simply put, if you would like to grow your business beyond word of mouth referrals, the yellow pages and street traffic, you need to get online. Whether you need a website depends on you. If you really don’t have the time to keep up with all that a website entails, you may want to consider just using social media profiles, or registering yourself on an appropriate directory, such as the ones below:
If you have a physical business location that customers will visit, you will also want to create a ‘Google my Business’ listing, which will allow you to control how your business information appears on Google maps and Google search. Instructions for this can be found here.
Of course, a website can provide more information about you than just a listing on a directory can. And, if you manage it well, you may even be able to appear on page one of Google for certain search terms!
Nowadays, it doesn’t have to be. There are numerous companies that will allow you to set up a website at low cost, and with little technical knowledge. Squarespace is a platform that is popular for its simple ‘drag and drop’ website builder, which allows almost anybody to build a professional looking website quickly and easily. Another option is WordPress, which is one of the most well known website builders, used by everybody from bloggers to international retailers. Whilst costs vary for different services, you should be looking to pay a minimum of £30/year for hosting, and around £10/year for your domain name. Your domain name should be the name of your business, if possible, and you should try to get one that ends in .com or .co.uk. Depending on the platform you choose, there may be additional costs.
Once your website is live, it can be as simple or elaborate as you want. You can simply use it as a place to display essential business information, or you can start a blog and take your relationship with your customers to the next level. Install Google Analytics so that you can keep track of your website visitors, and start learning about SEO if you want to track and improve how high your website appears in Google searches. Moz is a great resource to learn about online marketing, and even has a free introduction to SEO course!
"Mark was very helpful and had all the answers to the questions I had - would go back to him time and time. Thanks Sir"This review was posted by Wayne Nugent - Mailing Guy on the 20th of January 2017
Switch Business Electricity Contract
"Very good & efficient service - good range of prices offered from variety of suppliers"This review was posted by SALLY DOLMAN on the 20th of January 2017
Cheerful, helpful service.
"Aaron Gallagher was my contact at SwitchMyBusiness.com. Aaron was cheerful and helpful he made switching our electricity supply easy and painless giving an understandable explanation each step of the way. I would quite happily recommend this company and Aaron Gallagher to anyone given the task of arranging a new energy contract."This review was posted by Pam Johnson on the 19th of January 2017
Kyle Wright - Excellent Service
"Dealt with the above on two occasions now and has made the process of switching energy suppliers very easy. Very Polite and helpful person, will defiantly want to deal with again."This review was posted by Skyline32 on the 19th of January 2017
Made this a very simple transaction!
"Aaron was polite, friendly and extremely helpful, making this potential chore a very easy transaction. He explained everything thoroughly and answered all my questions and I feel very confident that the whole transition will go very smoothly and I am aware of what to expect as the process moves forward. Thanks Aaron!"This review was posted by Lesley Clayton on the 18th of January 2017