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Business Checklist – What to do in October


Autumn has well and truly arrived. If you read our September checklist you’ll already be prepping for Christmas and you’ll have your Black Friday strategy sorted. So what should you be doing in October?

Get Spooky

Halloween is the perfect time to get creative with your marketing activity. Whether you have physical premises that you can decorate or will be giving a spooky makeover to your online presence, Halloween is an ideal opportunity to engage with potential, and existing, customers. Hold a giveaway, create some interesting content for your website or ‘spookify’ your products. This post has some great ideas for how to take advantage of the year’s scariest holiday.

Rethink your Brexit strategy

We may be headed for a hard Brexit – that’s one that involves us leaving the single market. Whilst there are no certainties, at this point, it’s worth spending some time thinking about what your options are. The weak pound has spelled doom for imports, however that has meant that the export market is booming. Read our article for more about how a hard Brexit could affect your business.

Read up on technology

Technology is evolving at what feels like the speed of light, and small businesses risk being outpaced. This October, spend some time reading up on new and emerging technologies, and consider ways that they could add to your business. This article rounds up some of the most talked about new technologies, including 3d printing and drones. Perhaps you still feel miles from the cutting edge? Last month, research found that only 38% of micro-businesses have a website. If you don’t currently have an online presence, why not use this month to set one up?

Become more efficient

All of us have increasing demands on our time, and you may wonder how you’ll ever manage to finish your to-do list. Keep an eye out for our forthcoming ebook ‘Time Management for Small Business’. In the meantime check out this article on how to reduce the time you spend on email by half.

Think about the customer

October the 5th was #CXday – an annual event run by the Customer Experience Professionals Association (CXPA) that celebrates companies who create great experiences for customers. This October, spend some time thinking about how you can make your customers lives easier. You can pick up some tips from this article, where some top business professionals share their thoughts on the importance of customer experience for their business.

What’s on your October checklist? Let us know on Twitter @switchmybiz.

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