quote
menu

Business advice you should ignore


What business advice should you ignore

The internet is full of advice – even the best of us can get overwhelmed sometimes. You probably have an endless list of business advice you should be following, but what common pieces of advice can you safely ignore?

1. Have a risk mindset

Markets are, by their nature, unpredictable. All businesses require an element of risk – particularly if you want to enter a new market or have high expectations of growth. However, a recent trend in business advice seems to position risk as a positive thing, rather than an unavoidable consequence. Having a ‘risk’ mindset can encourage the tendency to look before you leap – making important decisions  on ‘gut instinct’ without considering the data available to you. Instead, make sure you balance risk with research.

2. The customer is always right

As Henry Ford famously said ‘If I had asked people what they wanted, they would have said faster horses.’ Whilst customer research is always useful, sometimes you have to give people things they don’t know they want yet. Apple is the master of this – finding niches in the market that nobody knew existed. This doesn’t mean that you don’t consult your customer – if you’re doing something new, make sure that you test it and gain feedback along the way, before making a large investment in development.

3. Apologise to negative reviewers

Customer focussed businesses have often voiced frustrations about the damage a negative reviews can do. Whilst the received wisdom is to pacify unhappy customers, we are seeing an increasing number of businesses fighting back. People respond well to seeing a human face behind a brand, and if a review is truly unreasonable there’s little risk to (politely) saying so.

4. Give it 100%

When you own your business, it can be hard to take a step back. You can feel that if you aren’t working 24/7 you aren’t giving it your all. Don’t get caught in the trap of being ‘always on’: even the best of us need downtime. Overwork is linked to a number of health issues, and can negatively affect productivity. Turn off digital devices in the evening, or even take a leaf out of Bill Gate’s book and use a week each year to recharge and reflect.

5. Social media is free marketing

With 89% of 18-25 year olds active on social media, having a social presence is a must. But don’t pin your hopes on generating easy sales from social networks. Over the past couple of years it’s gotten harder and harder to gain traction on social networks without paying for the privilege. Instead, dedicate a budget to social and use targeted tweets and ads to ensure potential followers see your messages.

What’s the worst business advice you’ve ever received? Tell us on Twitter.

What sort of manager are you? Take our quiz!

Related Articles

Scottish Power logo

Total Gas & Power

Total Gas & Power is a business energy supplier, wholly owned by Total SA. It has been a leading business ...

Read More
SSE logo

SSE

SSE is one of the UK’s leading business energy suppliers, catering for around 500,000 business with electric...

Read More
Scottish Power Logo

Scottish Power

Scottish Power has been operating since 1901 and is now owned by Iberdola, a Spanish energy firm that is one o...

Read More
Excellent, 9.7 / 10

Renewel for electricity

"Spoke to Bhavni at SwitchMyBusiness to see if I could get a better deal on my shop electricity. She was very helpful and got me a better deal for my premises. Highly recommended in all departments. Thanks again, Glen"

This review was posted by Glen Thomas on the 21st of February 2018

Jess Purnell was very helpful

"Jess Purnell was very helpful, found great prices and offered to sort the documents for cancellation with my existing supplier."

This review was posted by Elizabeth Hay on the 21st of February 2018

Thank you Bhavni for all your help

"Delighted to have come across SwitchMyBusiness yesterday. Bhavni was a delight to deal with and made the whole process very easy for us to renew with our current supplier at a cheaper rate than they had offered us. Refreshing to deal with a company that are not pushy or just talk at you! Thank you Bhavni for all your help. Alison Dairy at Daviot"

This review was posted by Alison on the 21st of February 2018

thank you nicole for your kind help to…

"thank you nicole for your kind help to set up my business electric account fantastic service and your personal touch thank you"

This review was posted by Sam Raju on the 19th of February 2018

Aaron Gallagher recently helped me…

"Aaron Gallagher recently helped me switch the gas and electricity supply for our business. He was extremely helpful and well informed which was great for me as I know nothing in this area! He saved us a small fortune and dealt with all of the switch for us which again was extremely helpful as it wasn't completely straightforward. Thanks again for you help Aaron, it was so appreciated."

This review was posted by Rachel on the 17th of February 2018