Energy News – 17/03/2017
Want to know what stories are making waves in the energy industry this week? Here are the big stories from the...Read More
The internet is full of advice – even the best of us can get overwhelmed sometimes. You probably have an endless list of business advice you should be following, but what common pieces of advice can you safely ignore?
Markets are, by their nature, unpredictable. All businesses require an element of risk – particularly if you want to enter a new market or have high expectations of growth. However, a recent trend in business advice seems to position risk as a positive thing, rather than an unavoidable consequence. Having a ‘risk’ mindset can encourage the tendency to look before you leap – making important decisions on ‘gut instinct’ without considering the data available to you. Instead, make sure you balance risk with research.
As Henry Ford famously said ‘If I had asked people what they wanted, they would have said faster horses.’ Whilst customer research is always useful, sometimes you have to give people things they don’t know they want yet. Apple is the master of this – finding niches in the market that nobody knew existed. This doesn’t mean that you don’t consult your customer – if you’re doing something new, make sure that you test it and gain feedback along the way, before making a large investment in development.
Customer focussed businesses have often voiced frustrations about the damage a negative reviews can do. Whilst the received wisdom is to pacify unhappy customers, we are seeing an increasing number of businesses fighting back. People respond well to seeing a human face behind a brand, and if a review is truly unreasonable there’s little risk to (politely) saying so.
When you own your business, it can be hard to take a step back. You can feel that if you aren’t working 24/7 you aren’t giving it your all. Don’t get caught in the trap of being ‘always on’: even the best of us need downtime. Overwork is linked to a number of health issues, and can negatively affect productivity. Turn off digital devices in the evening, or even take a leaf out of Bill Gate’s book and use a week each year to recharge and reflect.
With 89% of 18-25 year olds active on social media, having a social presence is a must. But don’t pin your hopes on generating easy sales from social networks. Over the past couple of years it’s gotten harder and harder to gain traction on social networks without paying for the privilege. Instead, dedicate a budget to social and use targeted tweets and ads to ensure potential followers see your messages.
What’s the worst business advice you’ve ever received? Tell us on Twitter.
Helpful, friendly and we saved lots of money!
"Jessica Purnell was helpful and friendly, she made the whole process easy and simple AND we saved lots of money thanks Jess"This review was posted by Melanie Baker on the 23rd of March 2017
Quick & Easy
"Kabibi was very helpful and the whole process was very efficient. The one small reservation I had was that I was phoned up by Kabibi almost immediately having received my online quote - which wasn't enough time for me to finish reading the quotes! Fortunately she was able to assist me in a greater savings on both Gas & Electricity, and so as long as the switchover is seamless I will remain very happy with the service."This review was posted by Amanda Brown on the 21st of March 2017
"I am very happy with Aaron's service. He has helped me save over £1000 a year on my businesses energy costs."This review was posted by R Thomas on the 21st of March 2017
So helpful and quick
"Prompt advice and help from Ashley. I hadn't realised changing energy suppliers could be so easy and quick. Thanks so much. Will definitely recommend!"This review was posted by charlotte on the 21st of March 2017
Easy and stress free
"I hate this time but f year when it's time to renew my electricity. I decided to use a comparison site this time round and never looked back. My advisor (Aaron Gallagher) was polite and knowledgable and efficiently changed my business."This review was posted by Kevin on the 21st of March 2017