Energy News – 24/02/2017
What’s been making headlines across the energy world this week? We round up the big stories from the las...Read More
Classic horror movies can do more than make you hide behind the sofa. In fact, scary movies may offer valuable lessons for UK SMEs:
Horror Movie Example: The Blair Witch Project
We could have used pretty much any horror movie here, but we decided to go for The Blair Witch Project. Nope, this tip has nothing to do with shaky camera angles or that old ‘based on a true story’ chestnut, and everything to do with listening to sage advice.
When there are well established rumours that there is a witch in the forest, there’s a good chance there is a witch in the forest.
Likewise, if something has entered ‘business mythology’ there’s probably a grain of truth to it. That’s why when somebody tells you to keep an eye on your bottom line, or track ROI, it’s a good idea to listen. However, not all advice is good advice – check out our list of business advice you should ignore.
Horror Movie Example: The Cabin in the Woods
The Cabin in The Woods follows 4 teenagers who decamp to a log cabin to drink, dance and (naturally) play with obscure occult items. If you think you can guess the rest you’re wrong.
As with the Cabin in the Woods, in business things may not be what they first seem. That drop in sales that you were sure was due to a bad marketing campaign, may actually have been due to the weather. Never trust your gut when making decisions that could impact your profit. If there’s data, look at it. If not, find a way to test your intuition. Not sure if you’re making a sensible decision? Check out our list of the top mistakes SMEs make (and how to avoid them).
Horror Movie Example: Scream
In a classic scene in Wes Anderson’s ‘Scream’, film geek Randy lays out the essential laws of surviving a horror movie. Top of the list? Never, ever say ‘I’ll be right back’. You won’t.
In business, if you ‘leave the room’ your customers could forget about you, and you may not have the option to come back.
Don’t have any big offers on at the moment? Customers still need to know you’re there. If you genuinely do need to take a business break, or close up shop for a bit, keep active on marketing channels so your customers know you’re not gone for good! Short on funds? Read our guide to marketing on a shoestring budget.
Horror Movie Example: Zombieland
In Zombieland, Jessie Eisenberg’s character has three strategies for surviving a zombie apocalypse. Rule no. 1 is cardio: the faster you can run, the further you can be from a zombie.
In real life, the ‘fitter’ your business is, the more you can outrun the competition.
Business fitness means clean data, low overheads, defined processes and efficiency in every area. Fit businesses are agile, aware of trends in the market, and able to react quickly to changes in the market. Need to improve your own efficiency? Check out our very clever commuting hacks.
Our dedicated pages have lots more information about business gas and business electricity but, with our top rated, no obligation business energy comparisons taking just a quick phone call away, you might prefer to give us a call on 0330 0100 251 (or request a call back using our form).
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Thank you Jess Purnell!
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Thanks for your help Mark Weeks and Switch My business
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Great help switching
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