DCP228 and Business Electricity
What is DCP228? DCP228 is a regulation to be introduced by Ofgem in April 2018 which will change the way busin...Read More
Classic horror movies can do more than make you hide behind the sofa. In fact, scary movies may offer valuable lessons for UK SMEs:
Horror Movie Example: The Blair Witch Project
We could have used pretty much any horror movie here, but we decided to go for The Blair Witch Project. Nope, this tip has nothing to do with shaky camera angles or that old ‘based on a true story’ chestnut, and everything to do with listening to sage advice.
When there are well established rumours that there is a witch in the forest, there’s a good chance there is a witch in the forest.
Likewise, if something has entered ‘business mythology’ there’s probably a grain of truth to it. That’s why when somebody tells you to keep an eye on your bottom line, or track ROI, it’s a good idea to listen. However, not all advice is good advice – check out our list of business advice you should ignore.
Horror Movie Example: The Cabin in the Woods
The Cabin in The Woods follows 4 teenagers who decamp to a log cabin to drink, dance and (naturally) play with obscure occult items. If you think you can guess the rest you’re wrong.
As with the Cabin in the Woods, in business things may not be what they first seem. That drop in sales that you were sure was due to a bad marketing campaign, may actually have been due to the weather. Never trust your gut when making decisions that could impact your profit. If there’s data, look at it. If not, find a way to test your intuition. Not sure if you’re making a sensible decision? Check out our list of the top mistakes SMEs make (and how to avoid them).
Horror Movie Example: Scream
In a classic scene in Wes Anderson’s ‘Scream’, film geek Randy lays out the essential laws of surviving a horror movie. Top of the list? Never, ever say ‘I’ll be right back’. You won’t.
In business, if you ‘leave the room’ your customers could forget about you, and you may not have the option to come back.
Don’t have any big offers on at the moment? Customers still need to know you’re there. If you genuinely do need to take a business break, or close up shop for a bit, keep active on marketing channels so your customers know you’re not gone for good! Short on funds? Read our guide to marketing on a shoestring budget.
Horror Movie Example: Zombieland
In Zombieland, Jessie Eisenberg’s character has three strategies for surviving a zombie apocalypse. Rule no. 1 is cardio: the faster you can run, the further you can be from a zombie.
In real life, the ‘fitter’ your business is, the more you can outrun the competition.
Business fitness means clean data, low overheads, defined processes and efficiency in every area. Fit businesses are agile, aware of trends in the market, and able to react quickly to changes in the market. Need to improve your own efficiency? Check out our very clever commuting hacks.
Our dedicated pages have lots more information about business gas and business electricity but, with our top rated, no obligation business energy comparisons taking just a quick phone call away, you might prefer to give us a call on 0330 0100 251 (or request a call back using our form).
Mark W was really helpful and gave…
"Mark W was really helpful and gave excellent advice and customer focused service. Thanks you."This review was posted by Adam on the 25th of April 2018
"Really helpful, clear advice from their assistant Bhavni, and an easy switch to a new electricity provider. Many thanks!"This review was posted by Mrs Farley on the 25th of April 2018
Friendly, helpful staff
"Cheryl was really helpful and nothing was to much trouble as it took a few calls to finalise the switch to new supplier. Hope to save a few pounds with new provider."This review was posted by Mary Southwell on the 23rd of April 2018
I had a really good experience with Ian…
"I had a really good experience with Ian Howell ext 2884 who works there. Great service, great price, recommended !"This review was posted by Stephane vander elst on the 24th of April 2018
Fantastic service from Jess Purnell…
"Fantastic service from Jess Purnell today. Having used your very straightforward website I had an immediate phone call, Jess was very knowledgeable, professional and easy to deal with. She talked me through the options, explained the different elements of the quotes, and was able to secure me a good rate on a 2 year contract. Thank you"This review was posted by Jackie Gilmore on the 24th of April 2018