How I secured £500,000 in funding
We interview BookingLive founder Vinnie Morgan to find out his thoughts on funding, expansion and how data can...Read More
Classic horror movies can do more than make you hide behind the sofa. In fact, scary movies may offer valuable lessons for UK SMEs:
Horror Movie Example: The Blair Witch Project
We could have used pretty much any horror movie here, but we decided to go for The Blair Witch Project. Nope, this tip has nothing to do with shaky camera angles or that old ‘based on a true story’ chestnut, and everything to do with listening to sage advice.
When there are well established rumours that there is a witch in the forest, there’s a good chance there is a witch in the forest.
Likewise, if something has entered ‘business mythology’ there’s probably a grain of truth to it. That’s why when somebody tells you to keep an eye on your bottom line, or track ROI, it’s a good idea to listen. However, not all advice is good advice – check out our list of business advice you should ignore.
Horror Movie Example: The Cabin in the Woods
The Cabin in The Woods follows 4 teenagers who decamp to a log cabin to drink, dance and (naturally) play with obscure occult items. If you think you can guess the rest you’re wrong.
As with the Cabin in the Woods, in business things may not be what they first seem. That drop in sales that you were sure was due to a bad marketing campaign, may actually have been due to the weather. Never trust your gut when making decisions that could impact your profit. If there’s data, look at it. If not, find a way to test your intuition. Not sure if you’re making a sensible decision? Check out our list of the top mistakes SMEs make (and how to avoid them).
Horror Movie Example: Scream
In a classic scene in Wes Anderson’s ‘Scream’, film geek Randy lays out the essential laws of surviving a horror movie. Top of the list? Never, ever say ‘I’ll be right back’. You won’t.
In business, if you ‘leave the room’ your customers could forget about you, and you may not have the option to come back.
Don’t have any big offers on at the moment? Customers still need to know you’re there. If you genuinely do need to take a business break, or close up shop for a bit, keep active on marketing channels so your customers know you’re not gone for good! Short on funds? Read our guide to marketing on a shoestring budget.
Horror Movie Example: Zombieland
In Zombieland, Jessie Eisenberg’s character has three strategies for surviving a zombie apocalypse. Rule no. 1 is cardio: the faster you can run, the further you can be from a zombie.
In real life, the ‘fitter’ your business is, the more you can outrun the competition.
Business fitness means clean data, low overheads, defined processes and efficiency in every area. Fit businesses are agile, aware of trends in the market, and able to react quickly to changes in the market. Need to improve your own efficiency? Check out our very clever commuting hacks.
Our dedicated pages have lots more information about business gas and business electricity but, with our top rated, no obligation business energy comparisons taking just a quick phone call away, you might prefer to give us a call on 0330 0100 251 (or request a call back using our form).
"Very easy. Bea Luseni very efficient & knowledgeable."This review was posted by Alan Duffy on the 31st of March 2017
Super helpful and easy to work with
"Recommend this company in a heartbeat - Nicole Borneuf was super easy to talk to, was not pushy in the slightest, very helpful and replied with all my questions very professionally and did all she could to help. I had to deal with a few companies to sort my business energy out, all but Nicole were too pushy for my liking and I refused to follow through with them. Thank Nicole - you are a credit to your company, thank you for making the stressful energy change so easy."This review was posted by Mia Drew on the 29th of March 2017
An Extremely Competent Company
"Switch my business has not only helped my SME secure a good energy deal for the second year running but Jessica swiftly found a alternative supplier for me when I was let down on the day of switching by the new contractual provider I had chosen some 4 months previously. Being suddenly out of contract and without provider is everyone's energy nightmare. Greatest thanks."This review was posted by S McMillan on the 29th of March 2017
Helpful, friendly and we saved lots of money!
"Jessica Purnell was helpful and friendly, she made the whole process easy and simple AND we saved lots of money thanks Jess"This review was posted by Melanie Baker on the 23rd of March 2017
Quick & Easy
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