DCP228 and Business Electricity
What is DCP228? DCP228 is a regulation to be introduced by Ofgem in April 2018 which will change the way busin...Read More
It’s surprising how many business owners don’t even have the login details to their own website.
Whilst it can be tempting to hire a web designer and let them get on with it, you could be shooting yourself in the foot in the long run. You don’t have to become a tech guru to get more from your website, simply find out how to add content and check out your Google Analytics. Google Analytics will tell you everything you need to know about the people who are visiting your website: from what pages they visited, to how long they stayed on site. Google even have free online courses that get you up to speed.
There is no point in having a website if nobody can find it.
Make sure you add your site to any appropriate directories and link to it from your social media accounts. Include your website address on your business cards and in any offline marketing. If you want to to take things further, you can use Google Adwords to drive paid traffic to your website, or you can invest in SEO to improve how your website appears in Google searches.
Many a website has been ruined by personal opinion.
When you brief your website designer, try to leave your personal opinion at the door – and really think about what your customer wants. What questions will they want the website to answer? What triggers will make them buy? Think about what you want the customer to do, and how your website will help them to achieve that. If possible, ask friends and family (or even customers!) to take a look at the website in advance, so you can take their feedback on board. It’s surprising how many insights can be gleaned by just watching somebody try and find their way around a site.
Increasingly, all websites need to work on mobile. If yours doesn’t, you’re basically sending customers to your competitors.
You can have a responsive website (one that can tell the size of the screen and change its appearance accordingly) or you can have a separate website for mobile, with just the important information – such as address and phone number – on. Keep it simple and get the basics right: there’s nothing that frustrates customers more than a website that just doesn’t work.
OK, so your customers have found you, but to really make a difference you want them to come back time and time again.
Make sure you take every opportunity to capture their email address so that you can send marketing offers and newsletters. Include an email sign-up form on your homepage or, if your site includes online orders, ask customers if they would like to subscribe to mailing list when they purchase.
Have you got any more tips? Let us know on Twitter @switchmybiz!
Mark W was really helpful and gave…
"Mark W was really helpful and gave excellent advice and customer focused service. Thanks you."This review was posted by Adam on the 25th of April 2018
"Really helpful, clear advice from their assistant Bhavni, and an easy switch to a new electricity provider. Many thanks!"This review was posted by Mrs Farley on the 25th of April 2018
Friendly, helpful staff
"Cheryl was really helpful and nothing was to much trouble as it took a few calls to finalise the switch to new supplier. Hope to save a few pounds with new provider."This review was posted by Mary Southwell on the 23rd of April 2018
I had a really good experience with Ian…
"I had a really good experience with Ian Howell ext 2884 who works there. Great service, great price, recommended !"This review was posted by Stephane vander elst on the 24th of April 2018
Fantastic service from Jess Purnell…
"Fantastic service from Jess Purnell today. Having used your very straightforward website I had an immediate phone call, Jess was very knowledgeable, professional and easy to deal with. She talked me through the options, explained the different elements of the quotes, and was able to secure me a good rate on a 2 year contract. Thank you"This review was posted by Jackie Gilmore on the 24th of April 2018