Energy News – 24/02/2017
What’s been making headlines across the energy world this week? We round up the big stories from the las...Read More
It’s surprising how many business owners don’t even have the login details to their own website.
Whilst it can be tempting to hire a web designer and let them get on with it, you could be shooting yourself in the foot in the long run. You don’t have to become a tech guru to get more from your website, simply find out how to add content and check out your Google Analytics. Google Analytics will tell you everything you need to know about the people who are visiting your website: from what pages they visited, to how long they stayed on site. Google even have free online courses that get you up to speed.
There is no point in having a website if nobody can find it.
Make sure you add your site to any appropriate directories and link to it from your social media accounts. Include your website address on your business cards and in any offline marketing. If you want to to take things further, you can use Google Adwords to drive paid traffic to your website, or you can invest in SEO to improve how your website appears in Google searches.
Many a website has been ruined by personal opinion.
When you brief your website designer, try to leave your personal opinion at the door – and really think about what your customer wants. What questions will they want the website to answer? What triggers will make them buy? Think about what you want the customer to do, and how your website will help them to achieve that. If possible, ask friends and family (or even customers!) to take a look at the website in advance, so you can take their feedback on board. It’s surprising how many insights can be gleaned by just watching somebody try and find their way around a site.
Increasingly, all websites need to work on mobile. If yours doesn’t, you’re basically sending customers to your competitors.
You can have a responsive website (one that can tell the size of the screen and change its appearance accordingly) or you can have a separate website for mobile, with just the important information – such as address and phone number – on. Keep it simple and get the basics right: there’s nothing that frustrates customers more than a website that just doesn’t work.
OK, so your customers have found you, but to really make a difference you want them to come back time and time again.
Make sure you take every opportunity to capture their email address so that you can send marketing offers and newsletters. Include an email sign-up form on your homepage or, if your site includes online orders, ask customers if they would like to subscribe to mailing list when they purchase.
Have you got any more tips? Let us know on Twitter @switchmybiz!
"Jessica Purnell was great, she was helpful and everything was easy. I have saved £150 per month! many thanks Jess :-)"This review was posted by Melanie Baker on the 23rd of February 2017
Thank you Jess Purnell!
"Jess really helped us out with switching suppliers... she wasn't pushy at all and the service was great. Thanks again!"This review was posted by Becki on the 23rd of February 2017
Thanks for your help Mark Weeks and Switch My business
"I would like to thank Switch My Business and particularly Mark Weeks for the ease of switching and saving me money! I can highly recommend them. Thanks again Richard Blake"This review was posted by Richard Blake on the 22nd of February 2017
"Aaron sorted out a new electricity deal for my church, enabling us to make good savings. We have now received confirmation of our new 3 year plan.During our telephone conversations Aaron was always very polite and efficient. Dawn Marskell"This review was posted by Dawn Marskell on the 21st of February 2017
Great help switching
"First time I have ever done an energy supplier switch, it seemed a bit daunting but the way EDF has rocketed our industrial energy bill I had no option, Bea Luseni guided me through the process and took all the worry away, many thanks well done"This review was posted by Horatio on the 17th of February 2017