The Week’s Energy News – 09/12/2016
This week’s energy news covers an acquisition and a host of renewable energy stories. Drax buys Opus Energy ...Read More
It’s surprising how many business owners don’t even have the login details to their own website.
Whilst it can be tempting to hire a web designer and let them get on with it, you could be shooting yourself in the foot in the long run. You don’t have to become a tech guru to get more from your website, simply find out how to add content and check out your Google Analytics. Google Analytics will tell you everything you need to know about the people who are visiting your website: from what pages they visited, to how long they stayed on site. Google even have free online courses that get you up to speed.
There is no point in having a website if nobody can find it.
Make sure you add your site to any appropriate directories and link to it from your social media accounts. Include your website address on your business cards and in any offline marketing. If you want to to take things further, you can use Google Adwords to drive paid traffic to your website, or you can invest in SEO to improve how your website appears in Google searches.
Many a website has been ruined by personal opinion.
When you brief your website designer, try to leave your personal opinion at the door – and really think about what your customer wants. What questions will they want the website to answer? What triggers will make them buy? Think about what you want the customer to do, and how your website will help them to achieve that. If possible, ask friends and family (or even customers!) to take a look at the website in advance, so you can take their feedback on board. It’s surprising how many insights can be gleaned by just watching somebody try and find their way around a site.
Increasingly, all websites need to work on mobile. If yours doesn’t, you’re basically sending customers to your competitors.
You can have a responsive website (one that can tell the size of the screen and change its appearance accordingly) or you can have a separate website for mobile, with just the important information – such as address and phone number – on. Keep it simple and get the basics right: there’s nothing that frustrates customers more than a website that just doesn’t work.
OK, so your customers have found you, but to really make a difference you want them to come back time and time again.
Make sure you take every opportunity to capture their email address so that you can send marketing offers and newsletters. Include an email sign-up form on your homepage or, if your site includes online orders, ask customers if they would like to subscribe to mailing list when they purchase.
Have you got any more tips? Let us know on Twitter @switchmybiz!
"Many thanks to Anthony Pendleton, very courteous and polite, explained everything in right amount of detail and very helpful in sorting out the business utility switch. Would thoroughly recommend."This review was posted by Nicola on the 28th of November 2016
"Rachael Grindrod was excellent, very friendly and helpful."This review was posted by Maria Allen on the 29th of November 2016
"Thanks to Jonathon Burgess who was a great help switching electricity for a charitable organisation. The process was complicated and his patience was appreciated as well as his proffesional attitude. We would not have completed the process without his help. Thanks Dawn"This review was posted by Dawn Kerr on the 29th of November 2016
Great service from Rachel Grindrod. Thanks.
"Great service Rachel"This review was posted by Craig Hewett on the 30th of November 2016
Easy to Switch
"Using SwitchMyBusiness made changing electricity suppliers easy. Thank you Anthony Pendleton for your professional approach with advising on which supplier to use."This review was posted by Vanessa Gernat on the 01st of December 2016