Business Electricity Meter Types
There is a wide range of electricity meters that your business may have installed, depending on your electrici...Read More
It’s surprising how many business owners don’t even have the login details to their own website.
Whilst it can be tempting to hire a web designer and let them get on with it, you could be shooting yourself in the foot in the long run. You don’t have to become a tech guru to get more from your website, simply find out how to add content and check out your Google Analytics. Google Analytics will tell you everything you need to know about the people who are visiting your website: from what pages they visited, to how long they stayed on site. Google even have free online courses that get you up to speed.
There is no point in having a website if nobody can find it.
Make sure you add your site to any appropriate directories and link to it from your social media accounts. Include your website address on your business cards and in any offline marketing. If you want to to take things further, you can use Google Adwords to drive paid traffic to your website, or you can invest in SEO to improve how your website appears in Google searches.
Many a website has been ruined by personal opinion.
When you brief your website designer, try to leave your personal opinion at the door – and really think about what your customer wants. What questions will they want the website to answer? What triggers will make them buy? Think about what you want the customer to do, and how your website will help them to achieve that. If possible, ask friends and family (or even customers!) to take a look at the website in advance, so you can take their feedback on board. It’s surprising how many insights can be gleaned by just watching somebody try and find their way around a site.
Increasingly, all websites need to work on mobile. If yours doesn’t, you’re basically sending customers to your competitors.
You can have a responsive website (one that can tell the size of the screen and change its appearance accordingly) or you can have a separate website for mobile, with just the important information – such as address and phone number – on. Keep it simple and get the basics right: there’s nothing that frustrates customers more than a website that just doesn’t work.
OK, so your customers have found you, but to really make a difference you want them to come back time and time again.
Make sure you take every opportunity to capture their email address so that you can send marketing offers and newsletters. Include an email sign-up form on your homepage or, if your site includes online orders, ask customers if they would like to subscribe to mailing list when they purchase.
Have you got any more tips? Let us know on Twitter @switchmybiz!
"Fantastic! Very happy with the service received Would definitely recommend"This review was posted by Room 305 on the 06th of December 2017
I've used Switch My Business for a few …
"I've used Switch My Business for a few years because they literally do everything for you with no fuss. Mark Weeks was incredibly helpful, friendly and understood how busy I was. He explained everything simply, clearly and found rates that matched my needs perfectly (needed a 0 fee standing rate gas supply). He prepared all the paperwork so all I had to do was print, sign and scan. Highly recommended!"This review was posted by Jay Grocott on the 06th of December 2017
Mark Weeks is very informative of the …
"Mark Weeks is very informative of the current market and helped us change our utility provider effortlessly on an attractive contract"This review was posted by Alex Slee on the 05th of December 2017
"It was a seamless switch and Mark Weeks was extremely helpful and knowledgeable. I will be using SMB again on the next renewal date."This review was posted by Marc Hesford on the 05th of December 2017
Mark Weeks provided quotations for my …
"Mark Weeks provided quotations for my search for alternative electricity supplier which were competitive though not significantly better than our current supplier. Very useful however."This review was posted by john barrus on the 05th of December 2017