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It’s surprising how many business owners don’t even have the login details to their own website.
Whilst it can be tempting to hire a web designer and let them get on with it, you could be shooting yourself in the foot in the long run. You don’t have to become a tech guru to get more from your website, simply find out how to add content and check out your Google Analytics. Google Analytics will tell you everything you need to know about the people who are visiting your website: from what pages they visited, to how long they stayed on site. Google even have free online courses that get you up to speed.
There is no point in having a website if nobody can find it.
Make sure you add your site to any appropriate directories and link to it from your social media accounts. Include your website address on your business cards and in any offline marketing. If you want to to take things further, you can use Google Adwords to drive paid traffic to your website, or you can invest in SEO to improve how your website appears in Google searches.
Many a website has been ruined by personal opinion.
When you brief your website designer, try to leave your personal opinion at the door – and really think about what your customer wants. What questions will they want the website to answer? What triggers will make them buy? Think about what you want the customer to do, and how your website will help them to achieve that. If possible, ask friends and family (or even customers!) to take a look at the website in advance, so you can take their feedback on board. It’s surprising how many insights can be gleaned by just watching somebody try and find their way around a site.
Increasingly, all websites need to work on mobile. If yours doesn’t, you’re basically sending customers to your competitors.
You can have a responsive website (one that can tell the size of the screen and change its appearance accordingly) or you can have a separate website for mobile, with just the important information – such as address and phone number – on. Keep it simple and get the basics right: there’s nothing that frustrates customers more than a website that just doesn’t work.
OK, so your customers have found you, but to really make a difference you want them to come back time and time again.
Make sure you take every opportunity to capture their email address so that you can send marketing offers and newsletters. Include an email sign-up form on your homepage or, if your site includes online orders, ask customers if they would like to subscribe to mailing list when they purchase.
Have you got any more tips? Let us know on Twitter @switchmybiz!
Competent and courteous service.
"Marie was knowledgeable and helpful. I feel able to recommend the service given without reservation. David Slesenger"This review was posted by David Slesenger on the 16th of August 2016
"Nadia was very helpful"This review was posted by Robin on the 16th of August 2016
Excellent Customer Service *****
"Jonathan Burgess is an asset to Switch My Business. He made me feel at ease and was more than helpful at all times. He made regular contact and guided me through the whole process which made switching a breeze. I just wish there were more customer service advisers like Jonathon whose friendly and happy demeanour make your day a much nicer one. Well done Switch my business and more importantly thank you Jonathon for all your hard work! Maria Owen Lodgecrest"This review was posted by Maria Owen on the 17th of August 2016
EXCELLENT CUSTOMER SERVICE
"I totally agree with a customer maria owen,Jonathan Burgess was such a pleasure dealing with and is truly a asset to the company, he made it very easy to switch my electricity companies, Jonathan Burgess was very helpful, easy to talk to it was like talking to a friend not just a customer adviser. I would definitely recommend switchmybusiness and try get hold off Jonathan Burgess if possible and have the same excellent service as I did. Rajan Shanan"This review was posted by Rajan Shanan on the 19th of August 2016
Excellent and very helpful
"Arron who dealt with my switch of energy and gas has been a huge help and extremely efficienct and easy to deal with. Despite British Gas throwing obstacles in the way at every turn he has doggedly stuck to his task and saved the day. Thanks Arron."This review was posted by Rod Pryce-Jones on the 19th of August 2016