Energy News 16/06/2017
Michael Gove is appointed energy secretary, suppliers continue to fall short on digital offerings and global e...Read More
Ah, the stock photo. The bane of many a marketers life, stock photos have often been mocked, and with good reason. Research has shown that stock photos can make your website look less trustworthy, and even reduce your conversion rate.
The problem for business owners is that purchasing high quality images can be costly, and many are reluctant to shell out. What’s more, using imagery without gaining permission can be a legal minefield. Luckily, there are a number of options if you don’t feel ‘women with lettuce on her head’ accurately embodies your brand values. Below are just a few options:
If you have a creative streak, or a designer on your staff, you can create graphics for your website yourself. Invest in Photoshop for the ultimate in image processing or use a free online tool such as Canva to create professional graphics with little effort.
About as far away from stock photos as you can get, Unsplash is a community of photographers who provide photos that can be used (and modified) free of charge. High quality and a little bit artsy, Unsplash photos are perfect for cutting-edge businesses and blogs.
Creative Commons brings together photographs from sources such as Flickr, Google Images and Wikipedia. You can search for photographs that can be used for commercial purposes, or those that can be modified before use.
If you only need a few photos, it might be worth taking them yourself. Chances are that you already know somebody who has a DSLR camera and a creative eye. Website visitors appreciate authenticity in a website, so self-taken photos may even win you more customers! Research has shown that real photographs of your product or your customers work best.
We had to include this one for the name! Death to Stock Photos provide free to use images on a monthly basis. Alternatively you can buy a basic plan at $15/month for more access to their image database. The people behind the site even take yearly road trips across America, in order to provide exclusive photographs capturing the best of the States.
"Very easy. Bea Luseni very efficient & knowledgeable."This review was posted by Alan Duffy on the 31st of March 2017
Super helpful and easy to work with
"Recommend this company in a heartbeat - Nicole Borneuf was super easy to talk to, was not pushy in the slightest, very helpful and replied with all my questions very professionally and did all she could to help. I had to deal with a few companies to sort my business energy out, all but Nicole were too pushy for my liking and I refused to follow through with them. Thank Nicole - you are a credit to your company, thank you for making the stressful energy change so easy."This review was posted by Mia Drew on the 29th of March 2017
An Extremely Competent Company
"Switch my business has not only helped my SME secure a good energy deal for the second year running but Jessica swiftly found a alternative supplier for me when I was let down on the day of switching by the new contractual provider I had chosen some 4 months previously. Being suddenly out of contract and without provider is everyone's energy nightmare. Greatest thanks."This review was posted by S McMillan on the 29th of March 2017
Helpful, friendly and we saved lots of money!
"Jessica Purnell was helpful and friendly, she made the whole process easy and simple AND we saved lots of money thanks Jess"This review was posted by Melanie Baker on the 23rd of March 2017
Quick & Easy
"Kabibi was very helpful and the whole process was very efficient. The one small reservation I had was that I was phoned up by Kabibi almost immediately having received my online quote - which wasn't enough time for me to finish reading the quotes! Fortunately she was able to assist me in a greater savings on both Gas & Electricity, and so as long as the switchover is seamless I will remain very happy with the service."This review was posted by Amanda Brown on the 21st of March 2017