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Ah, the stock photo. The bane of many a marketers life, stock photos have often been mocked, and with good reason. Research has shown that stock photos can make your website look less trustworthy, and even reduce your conversion rate.
The problem for business owners is that purchasing high quality images can be costly, and many are reluctant to shell out. What’s more, using imagery without gaining permission can be a legal minefield. Luckily, there are a number of options if you don’t feel ‘women with lettuce on her head’ accurately embodies your brand values. Below are just a few options:
If you have a creative streak, or a designer on your staff, you can create graphics for your website yourself. Invest in Photoshop for the ultimate in image processing or use a free online tool such as Canva to create professional graphics with little effort.
About as far away from stock photos as you can get, Unsplash is a community of photographers who provide photos that can be used (and modified) free of charge. High quality and a little bit artsy, Unsplash photos are perfect for cutting-edge businesses and blogs.
Creative Commons brings together photographs from sources such as Flickr, Google Images and Wikipedia. You can search for photographs that can be used for commercial purposes, or those that can be modified before use.
If you only need a few photos, it might be worth taking them yourself. Chances are that you already know somebody who has a DSLR camera and a creative eye. Website visitors appreciate authenticity in a website, so self-taken photos may even win you more customers! Research has shown that real photographs of your product or your customers work best.
We had to include this one for the name! Death to Stock Photos provide free to use images on a monthly basis. Alternatively you can buy a basic plan at $15/month for more access to their image database. The people behind the site even take yearly road trips across America, in order to provide exclusive photographs capturing the best of the States.
Competent and courteous service.
"Marie was knowledgeable and helpful. I feel able to recommend the service given without reservation. David Slesenger"This review was posted by David Slesenger on the 16th of August 2016
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Excellent Customer Service *****
"Jonathan Burgess is an asset to Switch My Business. He made me feel at ease and was more than helpful at all times. He made regular contact and guided me through the whole process which made switching a breeze. I just wish there were more customer service advisers like Jonathon whose friendly and happy demeanour make your day a much nicer one. Well done Switch my business and more importantly thank you Jonathon for all your hard work! Maria Owen Lodgecrest"This review was posted by Maria Owen on the 17th of August 2016
EXCELLENT CUSTOMER SERVICE
"I totally agree with a customer maria owen,Jonathan Burgess was such a pleasure dealing with and is truly a asset to the company, he made it very easy to switch my electricity companies, Jonathan Burgess was very helpful, easy to talk to it was like talking to a friend not just a customer adviser. I would definitely recommend switchmybusiness and try get hold off Jonathan Burgess if possible and have the same excellent service as I did. Rajan Shanan"This review was posted by Rajan Shanan on the 19th of August 2016
Excellent and very helpful
"Arron who dealt with my switch of energy and gas has been a huge help and extremely efficienct and easy to deal with. Despite British Gas throwing obstacles in the way at every turn he has doggedly stuck to his task and saved the day. Thanks Arron."This review was posted by Rod Pryce-Jones on the 19th of August 2016